In reading the responses to my earlier Mike Huckabee posts regarding media strategy and resilience, it's obvious that his followers are committed and passionate. He was a self-admitted long shot from the beginning, and I think it would be instructive to see what's kept him in the race so long - particularly since he came out of nowhere. Certainly - as his fans have repeated on this blog and elsewhere - the keys are his honesty, authenticity, commitment to his word, leadership, and his spiritual perspective. All that would be true, but it's not the whole story. His candidacy is a excellent lesson for any underdog, and from the perspective of a media consultant, there are some other significant reasons he's kept in the running for so long: ... read more
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