Political Strategy

Up to now, Barack Obama’s political and media strategy has been to be the “voice of change.”   No content, but loads of “change.”  It’s actually very planned.  If you listen to Obama, you won’t hear much related to actual policy, experience, or strategy.  His concept up to this point has been that hopefully, he can look good, spout the change manta, and gather momentum.  That way, he doesn’t really have to ... read more

In reading the responses to my earlier Mike Huckabee posts regarding media strategy and resilience, it’s obvious that his followers are committed and passionate. He was a self-admitted long shot from the beginning, and I think it would be instructive to see what’s kept him in the race so long – particularly since he came out of nowhere. Certainly – as his fans have repeated on this blog and elsewhere - the keys are his honesty, authenticity, commitment to his word, leadership, and his spiritual perspective. All that would be true, but it’s not the whole story. His candidacy is a excellent lesson for any underdog, and from the perspective of a media consultant, there are some other significant reasons he’s kept in the running for so long: ... read more

At this point in the race, I’m not sure I understand Mike Huckabee’s refusal to quit the race. No one really expects him to win, and at this point, we have to ask how well his continued campaigning is serving the Republican Party. Regardless of your position as a Democrat or Republican, this is an interesting media “perception” issue. For instance, on the positive side, Huckabee’s position is that his voice continues to be heard, and the differences in the candidates need to be clear. I assume he wants ... read more