Mitt Romney

With Mitt Romney leaving the campaign trail, I’ve been thinking about Mormon beliefs – especially in relation to branding and identity.  Having had a presidential candidate out there, a lot more people are thinking about the Mormon faith – not necessarily about converting, but asking questions about theological integrity, relationship to orthodox Christianity, and perception in the culture.  This isn’t a doctrinal discussion, but a branding one, and in that light, here are a few thoughts: ... read more