Rishad Tobaccowala

I consult on media issues mostly for faith-based and non-profits clients, but it’s always good to hear advice from the other side of the fence. Rishad Tobaccowala is a media consultant for Starcom MediaVest Group and was featured in Business Week magazine last fall. His comments are fascinating, and churches, ministries, and non-profits could learn a lot from the advice he gives to his national media clients like BMW, GM, Procter and Gamble, Best Buy, Sara Lee, Kellogg, and Miller Brewing, just to name a few. Here are some of Rishad’s thoughts on media: ... read more