Business Week

Who exactly is using the net, and in what ways? It's a critical question for anyone trying to create online media, information, or entertainment. Check out this amazing chart from Forrester Research that really opened my eyes to what's happening online. Special thanks to Max Bunch at Stratmark for making me aware of this.
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I consult on media issues mostly for faith-based and non-profits clients, but it’s always good to hear advice from the other side of the fence. Rishad Tobaccowala is a media consultant for Starcom MediaVest Group and was featured in Business Week magazine last fall. His comments are fascinating, and churches, ministries, and non-profits could learn a lot from the advice he gives to his national media clients like BMW, GM, Procter and Gamble, Best Buy, Sara Lee, Kellogg, and Miller Brewing, just to name a few. Here are some of Rishad’s thoughts on media: ... read more