Brands

I once heard legendary film director John Huston say something to the effect, “Great movie directing should be invisible. If someone in the audience ever tells you how great a particular shot is, then you’ve failed, because you’ve distracted them from the story.” Huston knew great shooting was there to enhance the film story, never to call attention to itself. I feel the same way about branding. ... read more

Branding Faith is just out, but now I need your help sharing the message.  Here's the top 10 reasons this is a critical message for anyone concerned about being heard in today's media-driven culture:

1) When researchers tell us that we’re being bombarded with as many as 3,000 advertising messages a day, more Christians need to understand the power of the media and how it impacts our lives.

2) Pastors teach or preach in services for 1-2 hours per week. But in a nation where the average family watches TV and surfs the web 5-7 hours per day – who has the most influence?

3) At a time when Nike, Starbucks, or Apple tell the best stories, how do we re-capture the ability to share the story of our faith with the culture? ... read more

Alert reader Fergus Scarfe in the U.K. told me about Neil Boorman , who torched his designer wardrobe and possessions and tried to live a brand-free life for a year - so how did he do? His experience is worth thinking about. ... read more

In the religious world, branding often focuses on a single personality. After all, people watch Joyce Meyer to hear Joyce Meyer. The commercials are nice, the music is good at her meetings, and the interviews are interesting, but without question, without Joyce, there wouldn’t be a program.  The positive side is that ... read more