Brand

As Peter Montoya says, “You can’t brand a lie.” Whatever your brand story is, it has to be honest, authentic, and true. The “true” part came into play when news broke the other day that NY Governor Eliot Spitzer allegedly hired a prostitute from an escort service in Washington, DC. ... read more

Reports are that the ORU Board of Directors is reborn with a new vision, and certainly new rules of governance. Richard Roberts and the Oral Roberts Ministry has now moved off the campus to begin a new life somewhere else. And perhaps the best news of all, enrollment hasn't slacked off a bit during the entire process. Out of all the allegations of financial mismanagement, the incredible debt, poor management, lawsuits, and more, perhaps the most lasting impact this episode will have is a lesson in how to move from ... read more

The secular press has noted the move of churches toward branding. This article on The Tennessean website notes the search. We're going to continue this conversation, because I think it could be the defining issue of our time. ... read more

Last week, I had an interesting experience in the Dallas airport that made me realize just how much everyone in your organization needs to live your brand. I’ve always been fascinated by Howard Schultz, the founder of Starbucks, not only for his vision, but the way he designed the stores as a 3rd place (after home and work). The design, attributes, and products in a typical store were carefully developed, and his desire to reflect a great coffee experience is notable. But last week, I was reminded that with thousands of employees, just how hard it must be for Starbucks (and other big companies) to train employees to live out the brand on a day to day basis. ... read more