Ask a typical pastor or ministry leader what they want to accomplish with their ministry, programs, or products, and chances are, you'll hear the words "be relevant." "Relevance" has become the buzzword today - especially in the Christian media world, and applies to church services, TV and radio programming, books, music, and outreaches of all kinds. In this culture, everyone wants to be relevant.
I've spent my career helping the Church speak the language of the culture, and being contemporary and relevant is part of that equation. But in that process, I've discovered that most people work so hard to be relevant, they spin hopelessly into irrelevance. ... read more
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