Religious Media

In the cluttered and competitive world of media, the need to be unique and noticed sometimes takes a strange turn.  In my book “Branding Faith” I talk about branding and identity as something that comes out of your nature.  Your brand story is the essence of who you are.  It’s not something you make up or add on, it’s the compelling story about the real you.  But as I watch a new generation of younger pastors and religious TV personalities, I’m noticing such a desperation to get noticed, that they’re often coming up with some really ridiculous things. ... read more

Are we losing our moral authority in the culture, by trying to reach a larger audience?  In my book “Branding Faith” I talk about what I call the “Marketing Conflict.”.  We can plead a life of poverty, until we realize that reaching a mass audience through the media costs millions of dollars.  We can make a hard stand for an issue, until we ... read more

I'm working on a book on the future of Christian media and I'd love to know your thoughts. Will Christian media (particularly radio and TV) exist in 5-10 years? Will it look like it does today? Will it be effective? What will it look like? ... read more

I often make fun of what I call the “Christian media bubble.” For those non-believers in the audience, that simply means people who live inside Christian radio, publishing, TV, or music. For an earlier generation, people of faith actually interacted with the surrounding culture. But 30-40 years ago, when we noticed the Christian audience was a buying audience, we stopped preaching to the world, and started preaching to each other. As a result, ... read more

Mary Hutchinson of Creative One sent me this “Top Ten List of Fundraising Tips” for Christian media programmers. It’s particularly focused on religious and non-profit media, but many of the ideas could impact the way you raise money outside of media as well. Do you agree with these techniques? Let me know your thoughts... ... read more

When you check this blog, don't just stop at the front page. We've kept every single post I've done (and your responses as well) archived on the site. You can access them in either of two ways - one, you can scroll to the bottom and read through page by page, or two, you can use the SEARCH box in the upper right. Either way, there's a wide variety of subjects and issues you can digest and discuss throughout the site, so search away today! ... read more