Adspeak

Are your commercials working? If they're not, it's probably because your writing needs real work. Most commercial writers fall into repeating the same old repetitive phrases that always worked before, and the truth is, today, when it comes to commercials on religious television, it seems like they're all written by the same guy. I've been writing spots for religious and non-profit television since the late 70's, so I've seen a few, and I'm growing tired of the same old "Christian Lingo." That's why this advice from advertising teacher Roy Williams hit a chord: ... read more