Casinos

Let’s talk a bit about the “Self-Reliance” campaign by Indian casinos across the country. If you’re from a state that doesn’t have them, then you won’t understand. But here in California, we’re inundated with TV commercials that don’t promote casinos or gambling – they promote Native American “self-reliance.” I’m all for self-reliance, and I’m all for Native Americans. But as a media strategist, I have to hand it to the creative person who came up with the idea of cloaking gambling in a positive moral attribute. You’re not losing money, your helping an entire race become self-reliant. From a marketing perspective, that’s genius. Moral hooey perhaps, but genius. ... read more