I had an interesting experience recently when talking to the marketing director at a major Christian ministry. His organization is going through a difficult transition, has some financial challenges, and the future is uncertain. Especially from a communications and branding perspective, they need real help. So the marketing director went to the head of the ministry and suggested they bring my team in to explore the possibilities. The leader responded that he really liked what Cooke Pictures had accomplished with other organizations and agreed that we were excellent at what we did. But he ultimately decided ... read more

An interview about the book "Branding Faith" on Youtube. ... read more

According to Advertising Age magazine, younger viewers are moving to the computer screen perhaps a bit faster than anyone thought. With younger adults, only 23% strongly agree that they prefer to watch TV rather than online video. Nearly 30% of the 12-64 year old population report that the PC is cutting seriously into their TV time. What does this mean? ... read more