Brights

Famous atheist Sam Harris posted a recent article by Caspar Melville on Sam's efforts to talk non-believers into changing the name "Atheist." Why? Branding. Harris feels that they would impact the culture more effectively if they stop using names like "Freethinkers," "Brights," "rationalists," or "anti-theists," since they have such bad connotations, and hurt more than help. Check out Caspar's article. Its interesting that atheists have marketing problems too.... ... read more