Billy Graham
Don’t Change Who You Are
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You are who you are. God has called you to be
unique and different. The world isn’t looking for another Joel
Osteen, Joyce Meyer, Charles Stanley, Beth Moore, Billy Graham, Tony Evans,
Ed Young, or T.D. Jakes. They just might be looking for you. If
an advertising or marketing consultant tries to ... read more
Why Global Branding Means "Local" Branding
add new commentWhile teaching in Moscow, Russia a few years ago, I watched a block of religious programming on a European TV channel in my hotel. I was surprised to find that of about 6 programs I viewed, only one had done anything related to local customization. In other words, the program open and close, structure, and even commercial spots were the exact same as the program that had been broadcast in Cleveland or Tulsa. It goes without saying that ... read more








