The Change Revolution with Phil Cooke
Dispatches from the front lines of media, faith, and culture

Billy Graham

Don’t Change Who You Are

2 comments
July 23, 2008

You are who you are.  God has called you to be unique and different.  The world isn’t looking for another Joel Osteen, Joyce Meyer, Charles Stanley, Beth Moore, Billy Graham, Tony Evans, Ed Young, or T.D. Jakes.  They just might be looking for you.  If an advertising or marketing consultant tries to ... read more

AddThis Social Bookmark Button AddThis Feed Button

Why Global Branding Means "Local" Branding

add new comment
October 2, 2007

While teaching in Moscow, Russia a few years ago, I watched a block of religious programming on a European TV channel in my hotel.  I was surprised to find that of about 6 programs I viewed, only one had done anything related to local customization.  In other words, the program open and close, structure, and even commercial spots were the exact same as the program that had been broadcast in Cleveland or Tulsa.  It goes without saying that ... read more

AddThis Social Bookmark Button AddThis Feed Button

Syndicate content