Check out this interview David Acuff did we me on branding and religious media. David's the founder of Wired 4 Film, a site dedicated to networking faith-driven filmmakers. He called me the "Billy Graham of Brand" - but you can see what you think. It least it was a really fun interview. ... read more

You are who you are. God has called you to be unique and different. The world isn't looking for another Joel Osteen, Joyce Meyer, Charles Stanley, Beth Moore, Billy Graham, Tony Evans, Ed Young, or T.D. Jakes. They just might be looking for you. If an advertising or marketing consultant tries to ... read more

While teaching in Moscow, Russia a few years ago, I watched a block of religious programming on a European TV channel in my hotel. I was surprised to find that of about 6 programs I viewed, only one had done anything related to local customization. In other words, the program open and close, structure, and even commercial spots were the exact same as the program that had been broadcast in Cleveland or Tulsa. It goes without saying that ... read more