Audience Response

If your advertising or programming hasn’t been getting a response lately, the first place you should look is viewer fatigue.  In other words, is the audience simply tired of seeing what you’re presenting?  Too often, programmers and advertisers get into a rut.   Our spots look alike, we use the same voice over artist, show the same graphic style, or tend to write the same way – over and over again.  Viewer fatigue means that people are simply getting tired of it all.  In our efforts to unify a brand, we want to give all the advertising and programming a unified, thematic look, but that doesn’t mean it has to be the same.  If you think your viewers are suffering from viewer fatigue, here are some ideas to consider: ... read more