Strategy

The Miracle Theater in Pigeon Forge, TN, continues it’s very expensive advertising campaign, promoting their petition “standing up” for Jesus Christ. The AP estimated their original USA Today full page ad cost nearly $100,000, and today while I traveled through Ohio, another ad appeared. At least today’s ad was more of a statement, rather than an attempt to sell tickets, as I commented on in my earlier post. I appreciate their boldness and their desire to honor God. The question (as it nearly always is on this blog) is one of strategy. ... read more