USA Today

The USA Today editorial pages – as well as every other newspaper in America – are reporting how Barack Obama has broken the relationship with this supposed pastor of 20 years, Jeremiah Wright, after he viewed the tapes of Wright’s bizarre appearance at the National Press Club on Monday. But this blog isn’t about politics – it’s about media, and telling your story in a media-driven culture. That’s why what interests me is ... read more

The Miracle Theater in Pigeon Forge, TN, continues it’s very expensive advertising campaign, promoting their petition “standing up” for Jesus Christ. The AP estimated their original USA Today full page ad cost nearly $100,000, and today while I traveled through Ohio, another ad appeared. At least today’s ad was more of a statement, rather than an attempt to sell tickets, as I commented on in my earlier post. I appreciate their boldness and their desire to honor God. The question (as it nearly always is on this blog) is one of strategy. ... read more