Miracle Theater

As we’ve been discussing “The Miracle Theater’s” full page ads in USA Today, it’s interesting to compare the effort to similar approaches for other causes.  Yesterday, the Wall Street Journal posted a story on the ad campaign Italian label Nolita has done to call attention to the problem of anorexia in the fashion industry.  It’s an excellent article – no name calling, personal insults, or questioning anyone’s integrity.  It’s simply an engaging discussion of ... read more

I fell compelled to write one more post as a result of all the responses to my pointing out the Miracle Theater’s full page ad in USA Today. My biggest disappointment is how quickly a discussion like this disintegrates into personal attacks, gossip, and strife. Honestly, I was a little amazed at how much some people got off topic, and raced into areas that mattered very little to the issue at hand. You want my opinion in a single post? Here it is: ... read more

The Miracle Theater in Pigeon Forge, TN, continues it’s very expensive advertising campaign, promoting their petition “standing up” for Jesus Christ. The AP estimated their original USA Today full page ad cost nearly $100,000, and today while I traveled through Ohio, another ad appeared. At least today’s ad was more of a statement, rather than an attempt to sell tickets, as I commented on in my earlier post. I appreciate their boldness and their desire to honor God. The question (as it nearly always is on this blog) is one of strategy. ... read more