Dispatches from the front lines of media, faith, and culture

Tim Ferris

The Niche is the New Big – Don’t Be So Afraid to Make Changes to Reach a Younger Audience

5 comments September 19, 2007

So many producers of traditional television and radio programs come to me terrified. They've had success over the years, but their audience is getting older. They want to overhaul the program and make it hipper, more contemporary, and hopefully reach a younger audience, but they're fearful that any changes will upset or alienate the older demographic. (And hence stop their financial support). ... read more

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