The Change Revolution with Phil Cooke

Dispatches from the front lines of media, faith, and culture

programming

Webserials.com – A Hot New Distribution Model for Independent and Faith-Based Films

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Joshua Sikora created a small film company called New Renaissance Pictures while he was a student a few years ago at Biola University. At the time, he started an ambitious project called "Project X." He planned to distribute the movie online, but with the rise of YouTube and the focus on short content, he realized that putting a feature online would be less than effective. So, in July Josh started a new division of New Renaissance Pictures called WebSerials.com-put simply, it's about serializing feature films in short, weekly episodes through their website and on YouTube. By focusing on feature-length stories rather than a more episodic format, they've put a ... read more

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Online Programming - What's Hot and What's Not

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We're continuing to move in the direction of online video and entertainment, and yet there are so many questions. That's why I wanted to point out this fascinating survey of exactly what's online and how much it's actually being used. As they say in this report, "There is no question about the popularity of online video and it's abundantly clear that more and more people are spending a majority of their online time watching video content. By some measures, online video watching is even expected to reach ... read more

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The Niche is the New Big – Don’t Be So Afraid to Make Changes to Reach a Younger Audience

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So many producers of traditional television and radio programs come to me terrified. They've had success over the years, but their audience is getting older. They want to overhaul the program and make it hipper, more contemporary, and hopefully reach a younger audience, but they're fearful that any changes will upset or alienate the older demographic. (And hence stop their financial support). ... read more

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