Moveon.org

When a product, person, or organization has to enter a particularly hostile or challenging market, they essentially have three choices: 1) Stay true to who or what you are, 2) Change who you are, or 3) Change how you’re perceived. It doesn’t matter if it’s product sales, non-profit work, or politics, perception matters, and in a media driven culture, how you’re perceived is just as important as who you are. ... read more

A recent editorial in the Wall Street Journal raised red flags at just how much the website moveon.org is influencing the Democratic Party.  Backed by serious money, it’s now able to do far more than web strategies – it’s creating full-page ads in major newspapers, and funding documentary films.  As a result, it’s able to dictate terms to Democratic candidates and criticize those who deviate from the standard moveon.org positions.  In this case, their shockingly harsh criticism of General Petraeus - a current battlefield general from the front.  From a media perspective, it’s interesting to see how a simple website has grown to be such a formidable force for the hard left.  ... read more