How To Turn Bad Ideas Into Good Ideas

There are a lot of bad ideas out there. Truthfully, looking back over my career, I estimate that easily 50% of my ideas have been terrible, 30% OK, 15% pretty good, and 5% stellar. But here’s the rub – to have good ideas, you need to have a lot of ideas – and plenty of those will simply be bad. So what can you do with a bad idea to turn it around? One word: