Four Steps to a Better Social Media Bio

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The biography you write for your various social media platforms is critical for connecting you with people. In many cases, you don’t have much space, and with platforms like Twitter, an intriguing bio is one of the top reasons people decide to follow you. And yet, most people put very little thought into a good social media bio.  Here’s some key suggestions:

If You Love Jesus, “Like” This Post

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The title of this post is one of the dumbest, most worthless phrases I see in social media today. It’s a cheap, easy way to jack up your “likes” without offering any real substance whatsoever. I’m ranting, because I see it used way too often on the social media pages of churches, nonprofits, and ministries. First – it’s puts the viewer in an awkward position: “What? Of course I love Jesus, so I must “like” it.”  But are you really engaging the viewer? Are they viewing your content, watching your videos, or participating in your online project?  Second -

Digital Media is About Influence, Not Income

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Media influence has shifted, and we need to respond to the shift.  We’re already seeing it in the giving patterns of traditional religious organizations, non-profits, and media ministries.  While most would respond that they don’t have hard data to back up this assertion, I can tell you from personal experience there’s real sweating going on in

A Bad Economy Makes the Web More Frustrating

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We’ll be finding that as the economy worsens, more boundaries will be falling away from online advertising.  We’ll be seeing banners get larger, more pre-roll ads before video clips, and more spyware.  That’s the downsize of a bad market.  The pressure builds, and the intrusiveness of the web expands.   Ad restrictions will be tossed aside in order to have more impact.  In the process, I predict that