Thinking about all the trendy advertising efforts businesses and churches have done to millennials is depressing. Churches are especially guilty of cheesy, overdone, stock footage driven marketing efforts because anytime you try to reach an audience through what you ASSUME is their style, behavior or choices – or you try to group them all into a research statistic – you can always bet on failure. Shortcuts don’t
I’m a big advocate for creativity and creative people. In fact, I’ve written an ebook on the subject, and I’ve taught it to teams around the world. But occasionally, I find creative people who use their creativity like a weapon to undermine projects, become control freaks, or play to their laziness. Here’s what I mean:
I get regular calls and emails from up-and-coming filmmakers and producers who live in places like Des Moines, Omaha, or Albuquerque, and want advice about pitching a TV series or movie idea to Hollywood. Some have even gone to the trouble of filming a entire pilot. Many of you reading this are in a similar position – you have a dream to produce a TV series or movie, but you live somewhere outside of the major media centers of Los Angeles and New York. So what do you do?
For some reason, I’ve had a number of questions on this subject recently. I’m not sure why, but a number of very sincere Christian filmmakers seem to be wrestling with the subject, so I thought I’d share my thoughts on the blog. There are plenty of filmmakers and critics who will give you a snarky, cynical answer, but the truth is, it’s a question worth answering – particularly if you’re
I’ve written many times on the power of short videos and how Christian organizations can benefit from their incredible popularity. Now, Michael Goefron, writing for MediaPost shares some secrets about why major brands like BMW are expanding and using longer form videos. As I read his article, I found a few things that stood out that churches, ministries, and nonprofit organizations could learn. Here’s what Michael had to say along with my application after each point:
Today, thousands of churches send out missionaries – either short or long term – and ask them to videotape their work to show to supporters back at the home church. The problem is, most missionaries aren’t skilled camera operators, so the video that comes home is often jerky, badly exposed, with poor audio. Over the years, our team has helped train hundreds of missionaries in how to capture their work on video. But not every
I was shooting videos and short films back in the days of half-inch black and white, reel to reel recording. Since that time I’ve written, directed, and produced at least a thousand for a long list of projects and clients. During that time I’ve learned a few things about producing videos that connect with audiences and inspire them to action. Here’s five key secrets:
Over the years, I’ve produced and directed programming on location in more than 50 countries around the world. For everyone that spends lots of time on a film or video set – particularly in far away places – there are certain things you just don’t leave behind. Novices could do well to learn what more experienced filmmakers consider “must have” items during a shoot. For me? The top 3 would probably be my laptop (I’m always writing), a raincoat, and a great bag. In fact, I’m a little obsessive about bags and have way more than I should. But on location, a bag is my office, so I’m not afraid to spend money for one that does what I need. So I asked some other experienced professionals what were the top 3 absolutely “must have” items they take to every location. Here’s a few answers: