Why 2015 Will Be The Year of Online Video

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A great number of media organizations are touting 2015 as the “Year of Digital Video.” Most of these predictions refer to the broad range of videos, movies, advertising, and other online content that is exploding on multiple platforms. But there’s plenty of reasons that 2015 will be the year of online video for churches, ministries, and nonprofits as well:

When (If Ever) Is It OK To Criticize Other Christians?

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I’m not sure if this puts my salvation in doubt, but here’s a link that’s absolutely must see.  It’s a compilation someone posted on the “5 Worst Christian Videos on the Internet.”  Now these are truly award worthy. I’ve seen some terrible things – and you could probably add a few more – but these are really bad. So while we hate to criticize other believers, the question becomes –

5 Ways To Improve Your Church YouTube Channel

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There’s no question that a great number of churches and ministry organizations should be addressing today’s “Digital Mission Field.”  And one of the key platforms is YouTube.  Most churches just think YouTube is for randomly posting short video clips of the pastor’s message.  So I asked my friend Sean Cannell, to give us some examples of how churches and ministry groups can use YouTube more effectively.  Here’s what he said: 

Five Big Ideas For Shooting a Video About Someone’s Life Change

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No matter what video projects you produce, sooner or later you’ll shoot someone’s testimony about how their life was changed. It might be due to God, an experience at church, being the recipient of a nonprofit’s work, or even a consumer product – but whatever it is, it can be a powerful moment on camera. If you’re shooting videos like this for a church, nonprofit, or business, here’s the most important keys to making it work:

The Big Secret to a Successful Freelance Career

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The freelance life is a challenge. At some point, every employee in America has thought about leaving their job and working for themselves. But the realization that freelance professionals wake up every morning unemployed usually jolts them back to reality. Managing projects, inspiring confidence, being professional, dealing with risk, and more all add up to a successful freelance career, but one thing stands above all others. If you can’t do this, then don’t become a freelancer. The single most important aspect of a successful freelance career is:

Directors: Five Critical Things You Need to Do on the Set

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In the old days, directors were contract players, so they were directing nearly every day of their career. But in today’s freelance film and video world, most directors aren’t shooting more than once every two or three months. As a result, many directors don’t understand how to act on a set or how to lead.  Here’s five things that have made an important difference for me on a film set or in a TV studio:

Five Keys To Shooting Better Videos and Short Films

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I was shooting videos and short films back in the days of half-inch black and white, reel to reel recording. Since that time I’ve written, directed, and produced at least a thousand for a long list of projects and clients. During that time I’ve learned a few things about producing videos that connect with audiences and inspire them to action. Here’s five key secrets:

This Month’s Interview: Producer Guy Noland

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From time to time, I’ll be posting interviews with various communications professionals on this blog. My first one was with pastor and former TV producer Joel Osteen. This one is with Guy Noland, Executive Producer of the new Salvation Army Vision Network. He’s responsible for launching and leading this new video driven web initiative. I asked him about the remarkable journey that’s been his life and career in the industry:

How to Succeed on Kickstarter

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To date there have been more than 100,000 projects launched on Kickstarter, but less than 43% actually meet their goals and are funded. What’s the problem? You may be sincere, hard working, and even had a great cause to fund, but without covering these important bases, the odds of striking out are huge. Here’s a good list from our social media expert Bailey Current of what you need to succeed on Kickstarter: