A Very Big Reason People Follow You on Social Media

While there is more to life than simply growing your social media following, the impact you can have on followers is enormous. So whether you have 5 or 500,000 social media followers, there’s an important secret I’ve learned. I’m not a social media expert, but in my experience, one of the biggest reasons people follow you on social media is:

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How To Find Your Social Media Voice

Finding your authentic voice in social media isn’t that different from traditional media. I had a client once who was a TV host. The problem was, as soon as the red light came on the camera, he became a completely different person. His voice got deeper. His style became bigger. He was more over the top. The problem was – that wasn’t him. Even his friends would tell him, “Stop using your TV voice.” But many of us do the same thing on social media. We try to

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Should You Consider a Lawsuit Over a Negative Social Media Post?

I’ve spent time on this blog warning social media users about inappropriate posts.  But should a church, nonprofit, or company start a lawsuit over a critical social media post?  Outside the United States, it’s almost open season on employees who post negative content about their job on social media – largely because freedom of speech isn’t such a valued principle as it is in the United States.  In fact, defamation is becoming a huge issue on social media sites and legal action is dramatically increasing internationally. In Canada, 15 percent of all Web 2.0 rulings were on defamation cases. In France, it’s 49 percent.  However,

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Is Google Censoring Christian Content?

Recently, it was reported that Google’s search function would begin focusing on “facts” rather than “opinion.”  This caused a small explosion among Christian content creators concerned that if Google considered Christianity simply a myth, they would move it to the opinion side, thereby lowering any Christian sites in search results.  So I asked Nick Runyon, from Christian Vision to weigh in.  Nick runs the U.S. office for CV, and was formerly Chief Operating Officer of Global Media Outreach, so he has extensive credentials when it comes to online innovation.  I asked him to write a guest blog on the subject, and here’s Nick’s thoughts on the issue:

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How Social Media Hashtags Can Backfire

Social media “hashtags” have become a ubiquitous part of posting, since it expands our visibility and helps generate more viewers. They’re particularly helpful with generating momentum for a cause or campaign. But what many leaders don’t realize is the possibility that hashtags can backfire. Recently, American Airlines posted a campaign on Twitter with the hashtag #GoingForGreat. It’s purpose was to motivate followers to share on social media how they’re AA’s biggest fan. Here’s the exact post:

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