Churches, ministries, nonprofits, and others – if you have a message to share, don’t think TV’s days as a viable content delivery system are over. In an upcoming report to be released by the audience research firm Nielsen, here’s some interesting new facts:
I met Israeli film and television producer Eitan Alon many years ago in Tel Aviv, when I was producing and directing a documentary on the Holy Land. Since that time, I’ve produced feature films, documentaries, TV specials, and plenty of other media projects in Israel – and my first call is always to Eitan. He’s a consummate producer and production manager on all kinds of shoots – plus, Israel has fantastic crews and access to the latest equipment. And if your project is
As the Obamacare website continues it’s botched roll-out (in November HHS reported that 30-40% of the back end isn’t even built yet), I’m reminded of the massive gulf between what we see of government agencies on prime time TV and the apparent reality. Just watch a few episodes of “CSI,” “NCIS,” “The Blacklist,” or “Hawaii 5-0” to see just how sophisticated the government computer systems are portrayed. Distorted, massively out of focus pictures can be instantly corrected, the most trivial personal information from decades ago can be
If I’m not careful, at any given moment I could have a stack of movie scripts or book manuscripts on my desk that have been mailed to me, and are waiting to be read. In fact, it’s been that way too many times in the past. I totally understand that many well-intentioned, passionate, and sometimes desperate writers (I’ve been there) are eager to get someone they respect to read their work and give them thoughts and feedback. But the fact is, if most producers said yes to everyone that asks,
I talk a lot about adapting to change on this blog, but one of the most significant changes that have happened over the last 40 years is the number of hours we spend in front of a TV set or computer. The sedentary aspect of all that sitting has a real impact on our health. Different studies abound, but a recent Nielson report indicates the average TV is on for 8 hours and 18 minutes a day. In his book “Manage Your Day to Day,” productivity expert Scott Belsky writes that
To date there have been more than 100,000 projects launched on Kickstarter, but less than 43% actually meet their goals and are funded. What’s the problem? You may be sincere, hard working, and even had a great cause to fund, but without covering these important bases, the odds of striking out are huge. Here’s a good list from our social media expert Bailey Current of what you need to succeed on Kickstarter:
Just when we hoped “reality” programming was reaching it’s end, we discovered that the audience ratings are higher than ever. Now, reality advertising is the next step as the trend in reality programming has trickled down into the commercials that surround the programs. Certainly, as a commercial director, I’ve seen a strong increase in clients wanting to portray real people instead of actors, less gloss and hype, and more “real life” situations in spots. Here are some thoughts and ideas as you brainstorm your next advertising campaign:
Typically, I get up early and head to the gym. When I get back to the house, I read the paper and then shower and get dressed for the day. For years, during that time I turned on the TV and watched the morning news. But a few months ago I decided to skip the TV news and just get dressed in silence. Guess what?