Globalizing Your Media Means Localizing Your Media

AdobeStock_115407648 Small

Whenever I travel internationally, I’m always surprised to find that when watching American produced religious programming, the vast majority of programs do nothing related to local audiences.  In other words, the program open and close, structure, and even commercial spots were the exact same as the program that had been broadcast in Cleveland, Atlanta, or Tulsa.  It goes without saying that creating a commercial spot with an American phone number and a price in dollars is going to fail when its broadcast in Russia, South Africa, or Bolivia.  And yet,

READ MORE » |

3 Rookie Mistakes Media Production Companies Make

AdobeStock_10778468 - Small

People have peculiar ideas about launching start ups. Before the Internet, I knew an inexperienced producer who was convinced that to be taken seriously, he had to deliver everything important (scripts, contracts, etc) via Federal Express. It didn’t take long to run up a $250,000 Fed-Ex bill and he eventually declared bankruptcy. Others have equally unproductive ideas about launching projects. So if you’re an investor in a media production company, or a major donor in a nonprofit media effort, here’s 3 of the biggest red flags you should be looking for:

READ MORE » |

Why You Should Tell Your Story With Short Videos

IMG_1162

There’s a great deal of buzz about short videos these days, and there are good reasons. More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years. So today, if your church, ministry, or nonprofit isn’t producing short videos regularly, then you’re missing an enormous opportunity to share you story with a growing audience. Here’s some key reasons why you should consider picking up a camera:

READ MORE » |

How to Pitch Your Ideas Successfully

IMG_8171

How can you make your dream their dream?  It’s a great question if you’re a creative person.  In many ways, the ability to present or “pitch” your ideas is one of the most important things you can learn in business.   Whether you’re trying to produce a movie, publish a book, get a raise, launch a business, find donors,  or whatever, your ability to inspire others to your way of thinking is important.  So to make you better at presenting your brilliant ideas, here’s 10 important principles to keep in mind:

READ MORE » |

How To Successfully Direct Child Actors

AdobeStock_57768570 small

Working with kids is one of the great challenges for beginning film and TV directors. After all, W.C. Fields said, “Never work with children or animals.” They’re both unpredictable and take real focus and skill. So I asked my friend Rafael Barreiro, a director and producer who’s worked internationally, and now teaches at the university level to give us some basic advice for novice directors. Here’s his thoughts:

READ MORE » |

How to be a Break-Out Success on Religious TV

AdobeStock_81816885 - Small

OK – I’m actually going to be serious here. No jokes about bad hair, polyester suits, gold furniture, or prayer cloths. In an ocean of competition on a typical religious channel, how do you cut through the clutter and get the audience’s attention? Better yet, how do you get them to respond? I don’t have all the answers, and I’d love for you to respond, but here’s my two cents. And by the way,

READ MORE » |

Christian Media: Who’s Doing it Right

12657300_502070243299377_5489194338203957206_o-1

From time to time, I like to highlight examples of people who are creating compelling media from a Christian perspective.  Recently, I met with Karl and Jane Faase from Olive Tree Media in Australia about a new television series they recently produced.  As a big fan of the style of Anthony Bourdain’s program on CNN, I was immediately fascinated with the style of their series “Jesus The Game Changer.”   I asked them about the show and here’s what I found out:

READ MORE » |

Creatives: Perception Happens Faster Than Ever

F709664A82

As a speaker and writer, I’m becoming more and more fascinated with the concept of “perception.” After all, in today’s distracted and disrupted world, our perception of everything happens faster and faster. In fact, one study indicates that when we meet someone for the first time, we actually decide within the first 4-8 seconds what we think of that person. Now, scientists are looking at how quickly we make decisions, and a particular project focused on

READ MORE » |