Why Traditional Media Still Matters

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It’s popular to prophesy about the demise of traditional TV, newspapers, print books, radio, and more, but just when you get dressed for the funeral, the dead keep coming back. For instance, from personal experience, I can tell you that when someone releases a new book and are looking for publicity, they still want to be featured on network TV, have a review in major newspapers, and do radio interviews. They know that’s where the largest audience is concentrated. And the research confirms it: 


How to be a Break-Out Success on Religious TV

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OK – I’m actually going to be serious here. No jokes about bad hair, polyester suits, gold furniture, or prayer cloths. In an ocean of competition on a typical religious channel, how do you cut through the clutter and get the audience’s attention? Better yet, how do you get them to respond? I don’t have all the answers, and I’d love for you to respond, but here’s my two cents. And by the way,


Christian Media: Who’s Doing it Right


From time to time, I like to highlight examples of people who are creating compelling media from a Christian perspective.  Recently, I met with Karl and Jane Faase from Olive Tree Media in Australia about a new television series they recently produced.  As a big fan of the style of Anthony Bourdain’s program on CNN, I was immediately fascinated with the style of their series “Jesus The Game Changer.”   I asked them about the show and here’s what I found out:


5 Professional Tips for Filming with Drones


Camera drones are all the rage, and we’re seeing them everywhere – like the snow ski run above.  But a great number of young filmmakers are using them without any experience whatsoever.  Not only does that end up with bad results, but with a drone, you can end up in jail!  So I asked John Montana, from No Title Production Films to give us a few tips on using drones.  Here’s what John suggested:


New Media’s New Passion for Old Television


Just when most critics of TV were convinced online platforms had nailed the TV coffin shut, a resurrection of sorts is happening. And of all places, that TV resurrection is happening because of the online platforms we thought would would kill it. This year alone, online companies like Vice Media, BuzzFeed, Huffington Post and others are moving into new territory:


Breaking News: Young People Prefer Streaming Television

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Recently, Variety Magazine reported that for audiences 8-18, streaming TV is the favorite entertainment delivery option.  Even more than video games, young people today are watching streaming video. However (and this is a big however) watching LIVE TV is still what they spend the most time doing. Here’s the breakdown of viewing habits: