The Power of a Local Church’s TV Broadcast

We see many churches on national television these days, and for pastors who feel they have a message beyond their own communities, I’m all for reaching out through TV. In a media driven culture, I’m interested in exploring any media platform that engages today’s culture with the message of the gospel. However, many pastors only think about a national program and never consider how much a local television broadcast can

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Media Leaders: What’s the Most Important Skill You Bring to Your Job?

At this year’s “Produced By Conference” sponsored by The Producer’s Guild in Hollywood, there was a panel of media executives who discussed the future of our converging media world. During the Q&A with the audience, one producer asked each of them “What’s the most important skill you bring to the table as you lead your media company?” I thought their answers were worth thinking about and applying to our own work. I may have paraphrased a bit since it was a live event, but these comments captured their responses:

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What Hollywood Producers Are Thinking About Right Now

As a member of the Producer’s Guild of America (PGA), I attended our annual “Produced By” Conference yesterday at Fox Studios. It’s a gathering of producers from feature films, television, digital media, special effects, commercials, and more, all discussing changes in the industry, projects we’re focusing on, and especially to hear from industry leaders about what’s happening in today’s

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The Middle Eastern Anti-Terror Spot That’s Going Viral

Adweek recently profiled a new extended anti-terror TV commercial that’s actually going viral in the Middle East. It’s a 3 minute telecom ad that was created for Ramadan, when TV viewing increases throughout Arab countries. As Adweek reports, the spot “Features a range of nationalities pleading with a suicide bomber not to carry out an attack, by appealing to his faith, and sense of shame, with a gentler reading of what it means to be

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An Rare Interview with Twilight Zone’s Rod Serling

Most of my readers will be very familiar with the classic TV series “The Twilight Zone.”  Rod Serling, the series creator is one of the most famous television writers of all time.  So when I found this interview with Mike Wallace, I thought you’d enjoy seeing what writer’s go through – especially since this was recorded before the enormous success of The Twilight Zone:

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New Media’s New Passion for Old Television

Just when most critics of TV were convinced online platforms had nailed the TV coffin shut, a resurrection of sorts is happening. And of all places, that TV resurrection is happening because of the online platforms we thought would would kill it. This year alone, online companies like Vice Media, BuzzFeed, Huffington Post and others are moving into new territory:

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How to Get Your Movie or TV Series on Netflix

Sometime last year, word started floating around that Netflix was accepting not just Christian movies, but Christian TV programs as well. Since then I’ve been deluged with Christian media organizations asking how to get their programming on the network. So I asked my friend Chris Bueno, CEO of Ocean Avenue Entertainment, a full service home video distributor for the inside story. Here’s what Chris had to say:

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Why Traditional Media Still Matters

It’s popular to prophesy about the demise of traditional TV, newspapers, print books, radio, and more, but just when you get dressed for the funeral, the dead keep coming back. For instance, from personal experience, I can tell you that when someone releases a new book and are looking for publicity, they still want to be featured on network TV, have a review in major newspapers, and do radio interviews. They know that’s where the largest audience is concentrated. And the research confirms it: 

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