How People Watch TV in a Multiscreen Era

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Recently, Variety Magazine highlighted a study by Strategy Analytics that attempted to understand how people view television in the multiscreen era. I’ve written before that television is alive and well, and shouldn’t be written off in the age of the Internet. But there’s no question, the way people view programming is changing. Overall, when it comes to viewing habits these days, here’s the breakdown:

New Research Confirms Broadcast TV Still Matters

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New research in June by GfK Media indicates the number of Americans now relying on over-the-air broadcast television reception has actually increased to almost 54 million, up from 46 million just a year ago. This is a pretty significant piece of data. In one year, the number of homes getting their TV signals solely over-the-air without cable or satellite has gone up almost 20%. Not a big surprise, the survey found

Multi-Camera Video Directors in Church – Why It Shouldn’t Be a Volunteer

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There are many churches today that are shooting their worship services, concerts, and other events with multiple cameras. Whether you have a broadcast media ministry or not, it’s not unusual to use multiple cameras and switch them live for the IMAG screens, DVD sales, or eventual TV broadcasts. But in more and more churches and ministries, I’m seeing a disturbing trend that devalues the multi-camera director. Sometimes it’s the

Television May Be Killing You

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I talk a lot about adapting to change on this blog, but one of the most significant changes that have happened over the last 40 years is the number of hours we spend in front of a TV set or computer.  The sedentary aspect of all that sitting has a real impact on our health. Different studies abound, but a recent Nielson report indicates the average TV is on for 8 hours and 18 minutes a day. In his book “Manage Your Day to Day,” productivity expert Scott Belsky writes that

Why is The History Channel’s “The Bible” Series So Popular?

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I’ve been asked by a number of reporters my opinion on why Mark Burnett’s TV series on The Bible has been so wildly popular. It’s not hard to figure out, but I’m really quite amazed at the number of mainstream reporters who are baffled by it’s success. In most cases, I refer them to three reasons articulated very well by marketing expert Jonathan Bock at Grace Hill Media:

Non-Profits: Cut Out Your Media, and You Bleed to Death

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Churches, ministries, and nonprofits:  Never forget that outside God of course, your congregation and/or donors are your source – and your media platforms and outreaches are your lifeline to that source.  A few years ago a couple of national media ministries cut as many as 1/3 of their TV stations to save money – without realizing they were cutting 1/3 of their donor contact.  Now, years later, they still have yet to recover.  It’s important to constantly evaluate results, make changes, and tweak, but be very careful about drastic media changes just to save money.  Your most vital links to your donors are

The Questions To Ask About Lance Armstrong

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The reactions to the Lance Armstrong interviews on Oprah were pretty one sided.  Most people seemed to think he was holding back, offering excuses, or not being completely contrite.  When I watched the interviews, I wasn’t thinking about forgiveness, I was thinking about trust – and how to rebuild it.  So when Fox News asked me to write an essay on my reactions to the interview, I asked some different questions.  They published it here on FoxNews.com, so please share it, and then I would love to hear your reactions.