Children and the Power of Your Family Story

If you’re a creative professional, I urge you to read Bobette Buster’s book “Do Story: How to Tell Your Story so the World Listens.” It’s a small book, but packed with important information about how to be a better storyteller and why it matters. One of the most interesting things Bobette points out is the importance of “story” for children. And she’s not just talking about the power of “stories” – but the importance of

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Using the Power of Architecture to Tell Your Story

In a world where so many churches are drab buildings, or where leaders could care less about building design, I was reminded about the power of architecture after my wife Kathleen noticed Grace Community Church in New Caanan, Connecticut. Their design is really remarkable, and its been covered in major media outlets across the country, allowing them a remarkable way to share their story. In my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I have a section called “The Branded Building.” Here’s how I put it:

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You Are Not A Storyteller

This two minute interview with Austrian graphic designer Stefan Sagmeister is absolutely right on.  However I hesitated posting it because of the profanity.  But the subject is so good and so timely I decided to post it anyway.  If you’re fed up like me with all the people calling themselves “storytellers” out there, then this is for you.  He doesn’t mince words, and hence the profanity.  If you’re offended, don’t watch. But if you’re not, it’s well worth two minutes:

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Five Commandments for Becoming a Media Savvy Pastor

One of the great things I get to do in my career is work with pastors and leaders who are remarkably savvy when it comes to using media to share their story. Jack Graham from PowerPoint Media Ministries is a great example. As a result, today his programs are sharing the gospel throughout the world and reaching millions of people. In most cases, leaders like Jack are experienced, committed visionaries who understand the value and the power of the media. But I also have the opportunity to spend time with less experienced pastors and ministry leaders who feel just as called to use media in a meaningful way, but have serious questions like: 

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The #1 Talent Of The Best Video Editors

I meet video editors on a regular basis, and generally speaking they want to talk about:

1. What editing software they use. (Final Cut, Avid, Adobe Premier – whatever)
2. What effects software they use. (After-Effects, Photoshop, Maya – whatever)
3. What cameras they like to edit footage from. (RED, DSLR, Canon C300 – whatever)

But I rarely talk to a video editor who wants to talk about 

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Who Are You? (In 5 Words or Less)

Today’s personal branding challenge:  Describe yourself in five words or less.  What is it that defines you, captures your story, and makes you stand out from the pack?  Like a movie log line, being able to pitch or describe yourself in five words or less, is a valuable tool.  The next time you meet a potential funder, a producer for your project, a future boss, publisher, agent etc – you may only have a minute or two to

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