Is It Time To End Our Obsession with “Story”?

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Story schmory. Yes, stories are important. Yes, stories fill a need. Yes, stories are a critical way of sharing information. Yes, stories go back to the beginning of time. Yes, there’s a reason story based programs are the most popular on network television. But can we just take a break from our obsession with stories?  We have

You Are Not A Storyteller


This two minute interview with Austrian graphic designer Stefan Sagmeister is absolutely right on.  However I hesitated posting it because of the profanity.  But the subject is so good and so timely I decided to post it anyway.  If you’re fed up like me with all the people calling themselves “storytellers” out there, then this is for you.  He doesn’t mince words, and hence the profanity.  If you’re offended, don’t watch. But if you’re not, it’s well worth two minutes:

Five Commandments for Becoming a Media Savvy Pastor

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As a media consultant, I have the opportunity to help some of the largest churches and ministries in the country create effective, high quality media outreaches. In most cases, they are experienced, committed Christian leaders who understand the value and the power of the media.  But I also have the opportunity to spend time with less experienced pastors and ministry leaders who feel just as called to use media in a meaningful way, but have serious questions like: 

The #1 Talent Of The Best Video Editors


I meet video editors on a regular basis, and generally speaking they want to talk about:

1. What editing software they use. (Final Cut, Avid, Adobe Premier – whatever)
2. What effects software they use. (After-Effects, Photoshop, Maya – whatever)
3. What cameras they like to edit footage from. (RED, DSLR, Canon C300 – whatever)

But I rarely talk to a video editor who wants to talk about

Who Are You? (In 5 Words or Less)


Today’s personal branding challenge:  Describe yourself in five words or less.  What is it that defines you, captures your story, and makes you stand out from the pack?  Like a movie log line, being able to pitch or describe yourself in five words or less, is a valuable tool.  The next time you meet a potential funder, a producer for your project, a future boss, publisher, agent etc – you may only have a minute or two to

Two “Unique” Christmas Gifts


I have two great Christmas gift ideas for this year, and you can order them in plenty of time for Christmas.  My latest book is “Unique:  Telling Your Story in the Age of Brands and Social Media.”  If you’re a leader, artist, filmmaker, creative, pastor, business or nonprofit leader, you need this book on your shelf.  A number of leaders are buying multiple copies for their leadership team, communications team, and board of directors.  This is the most definitive book on

What Overwhelms You?


This blog is about how to get your story out there.  It’s designed for filmmakers, writers, pastors, musicians, business and nonprofit leaders – anyone who has an idea or story burning in their heart that they need to share.  But one of the greatest obstacles to getting your story out there is becoming overwhelmed with the process.  It happens to me when I’m balancing too many things, and get the sneaky suspicion that there’s something important to do that I’ve forgotten about. It usually comes when I haven’t been paying attention to my priorities, am over-stretched, and not taken a close look at my to-do list. When that happens, I usually get a wave of

The Medium Really Is the Message


Regardless who you were pulling for in this year’s Vice-Presidential debate, one thing is clear: The medium is just as important as the message. In one discussion afterwards, commentator Charles Krauthammer put it best. When asked who won the debate he said it depended on how you encountered it. If you read the transcript, it was probably even. Both candidates had their facts, both had done their homework, and it was pretty evenly matched. However, if you heard it on the radio, you probably assumed

Why Stories Matter

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Jesus told stories during His three years of adult ministry on the earth. During that short time, he had to teach a message that wouldn’t simply change people during His lifetime, but transform the world for ages to come. If you had faced that challenge, what would you have done? Most pastors I know would start with

The Bread Plate Lady and the Power of Your “One Big Thing”


Kathleen and I spent the weekend in London, returning from a documentary film project in Eastern Europe.  If we’re in London on a weekend, we always head out to Notting Hill for the Portobello Road street market.  It’s an incredible experience, and even in the dead of winter, it was packed with shoppers looking over the antiques, jewelry, rare books, clothes and other stuff.  Most of the stalls sold a variety of items, but toward the end of the day, we came upon a little old lady in one of the smallest stalls who sold only two things: