Using the Power of Architecture to Tell Your Story

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In a world where so many churches are drab buildings, or where leaders could care less about building design, I was reminded about the power of architecture after my wife Kathleen noticed Grace Community Church in New Caanan, Connecticut. Their design is really remarkable, and its been covered in major media outlets across the country, allowing them a remarkable way to share their story. In my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I have a section called “The Branded Building.” Here’s how I put it:

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Is It Time To End Our Obsession with “Story”?

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Story schmory. Yes, stories are important. Yes, stories fill a need. Yes, stories are a critical way of sharing information. Yes, stories go back to the beginning of time. Yes, there’s a reason story based programs are the most popular on network television. But can we just take a break from our obsession with stories?  We have

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You Are Not A Storyteller

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This two minute interview with Austrian graphic designer Stefan Sagmeister is absolutely right on.  However I hesitated posting it because of the profanity.  But the subject is so good and so timely I decided to post it anyway.  If you’re fed up like me with all the people calling themselves “storytellers” out there, then this is for you.  He doesn’t mince words, and hence the profanity.  If you’re offended, don’t watch. But if you’re not, it’s well worth two minutes:

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Five Commandments for Becoming a Media Savvy Pastor

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As a media consultant, I have the opportunity to help some of the largest churches and ministries in the country create effective, high quality media outreaches. In most cases, they are experienced, committed Christian leaders who understand the value and the power of the media.  But I also have the opportunity to spend time with less experienced pastors and ministry leaders who feel just as called to use media in a meaningful way, but have serious questions like: 

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The #1 Talent Of The Best Video Editors

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I meet video editors on a regular basis, and generally speaking they want to talk about:

1. What editing software they use. (Final Cut, Avid, Adobe Premier – whatever)
2. What effects software they use. (After-Effects, Photoshop, Maya – whatever)
3. What cameras they like to edit footage from. (RED, DSLR, Canon C300 – whatever)

But I rarely talk to a video editor who wants to talk about 

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Who Are You? (In 5 Words or Less)

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Today’s personal branding challenge:  Describe yourself in five words or less.  What is it that defines you, captures your story, and makes you stand out from the pack?  Like a movie log line, being able to pitch or describe yourself in five words or less, is a valuable tool.  The next time you meet a potential funder, a producer for your project, a future boss, publisher, agent etc – you may only have a minute or two to

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Two “Unique” Christmas Gifts

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I have two great Christmas gift ideas for this year, and you can order them in plenty of time for Christmas.  My latest book is “Unique:  Telling Your Story in the Age of Brands and Social Media.”  If you’re a leader, artist, filmmaker, creative, pastor, business or nonprofit leader, you need this book on your shelf.  A number of leaders are buying multiple copies for their leadership team, communications team, and board of directors.  This is the most definitive book on

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