Does Your Social Media Information Match Your Message?

Kittens are nice, but....

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I met someone recently who wanted to be taken seriously as a Christian apologist. He hoped to increase his opportunities to speak and teach to larger audiences, and land a publishing deal in the process. But when I checked his social media platforms, here’s what I found:

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Why You Should Tell Your Story With Short Videos

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There’s a great deal of buzz about short videos these days, and there are good reasons. More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years. So today, if your church, ministry, or nonprofit isn’t producing short videos regularly, then you’re missing an enormous opportunity to share you story with a growing audience. Here’s some key reasons why you should consider picking up a camera:

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Your Social Media Profile Is More Important Than You Think

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When it comes to a “profile” or “bio” on social media, most people just have fun with it. That’s OK, but if you want to be an influencer, get noticed, or grow your followers, a more creative and strategic profile can give you a big boost.  Here’s the three most important areas most people need to fix:

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How to be a Break-Out Success on Religious TV

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OK – I’m actually going to be serious here. No jokes about bad hair, polyester suits, gold furniture, or prayer cloths. In an ocean of competition on a typical religious channel, how do you cut through the clutter and get the audience’s attention? Better yet, how do you get them to respond? I don’t have all the answers, and I’d love for you to respond, but here’s my two cents. And by the way,

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