A Very Big Reason People Follow You on Social Media

While there is more to life than simply growing your social media following, the impact you can have on followers is enormous. So whether you have 5 or 500,000 social media followers, there’s an important secret I’ve learned. I’m not a social media expert, but in my experience, one of the biggest reasons people follow you on social media is:

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United Airlines and the Firestorm of Social Media

Is Your Organization Ready for Online Criticism?

For a Christian leader, the recent blow-up at United Airlines should be a teaching moment on the power of social media. You no doubt heard the story about an overbooked flight, and the passenger (who had paid for his ticket and was already seated on the plane) who was physically ejected for another passenger. Right or wrong, the incident was recorded on video and it quickly became the top story in the media. By the next morning, the social media memes had been launched:

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Fake News On Social Media Can Destroy Your Reputation

It was reported a few years ago that a Twitter post by Bank of America’s CEO Ken Lewis was asking for recommendations of a good prostitute in Salt Lake City.  The only problem?  It was a fake Ken Lewis Twitter account set up by someone trying to damage his reputation.  Anyone can be hurt by this “social media identity theft” – especially if you’re a

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Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated with how few people are responding to our message, whether it’s in books, on social media, or broadcast radio or TV.  It just seems people aren’t listening the way they should. It could be a lot of things, including repetition, competition, or maybe the culture has simply changed. But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, what we call a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a complete re-brand, or just a refresh:

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Why Internet Porn is a Bigger Risk Than You Think

One of the areas where the online world continues to grow is pornography. But as younger viewers are seeing more and more explicit and violent images, new research may finally make young men re-think their habits. Today, men under the age of 40 account for 25% of all erectile dysfunction patients – and the number is rising. It’s becoming more and more clear that

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The Need to Perform Well on Social Media

I’m not sure we’re fully comprehending the need some people feel to perform well on social media.  I was upgraded on a flight from Dallas to Los Angeles the other day and sat next to a twenty-something woman who literally spent the entire flight taking selfies.  She must have snapped off 150 or more shots of herself.  She was next to the window, so she experimented with the shade for lighting, fussed with her hair, checked different heights for the camera.  Three and half hours of this.  For many people of all ages,

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Do You Need a Social Media Manifesto?

Social media has revolutionized our world by giving individuals the potential to become weapons of mass influence. It’s been said that a housewife in Tulsa can bring down a major corporation just from the momentum of social media. But with all weapons they can be used for good or evil. They can protect or they can destroy. With this great power comes a great responsibility and a desperate need for standards. That’s why Jeremy Burton wrote

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