Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated with how few people are responding to our message, whether it’s in books, on social media, or broadcast radio or TV.  It just seems people aren’t listening the way they should. It could be a lot of things, including repetition, competition, or maybe the culture has simply changed. But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, what we call a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a complete re-brand, or just a refresh:

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Why Internet Porn is a Bigger Risk Than You Think

One of the areas where the online world continues to grow is pornography. But as younger viewers are seeing more and more explicit and violent images, new research may finally make young men re-think their habits. Today, men under the age of 40 account for 25% of all erectile dysfunction patients – and the number is rising. It’s becoming more and more clear that

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The Need to Perform Well on Social Media

I’m not sure we’re fully comprehending the need some people feel to perform well on social media.  I was upgraded on a flight from Dallas to Los Angeles the other day and sat next to a twenty-something woman who literally spent the entire flight taking selfies.  She must have snapped off 150 or more shots of herself.  She was next to the window, so she experimented with the shade for lighting, fussed with her hair, checked different heights for the camera.  Three and half hours of this.  For many people of all ages,

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Do You Need a Social Media Manifesto?

Social media has revolutionized our world by giving individuals the potential to become weapons of mass influence. It’s been said that a housewife in Tulsa can bring down a major corporation just from the momentum of social media. But with all weapons they can be used for good or evil. They can protect or they can destroy. With this great power comes a great responsibility and a desperate need for standards. That’s why Jeremy Burton wrote

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How To Find Your Social Media Voice

Finding your authentic voice in social media isn’t that different from traditional media. I had a client once who was a TV host. The problem was, as soon as the red light came on the camera, he became a completely different person. His voice got deeper. His style became bigger. He was more over the top. The problem was – that wasn’t him. Even his friends would tell him, “Stop using your TV voice.” But many of us do the same thing on social media. We try to

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How to Win on Social Media Today

Last week, our team participated in Variety Magazine’s Entertainment and Technology Summit hosted at the Four Seasons Hotel in Beverly Hills. It featured representatives from the top media companies in the digital space today, all discussing what’s working and what’s not.  I asked Wendy Wong, our digital strategist at Cooke Pictures to share with our readers her key insights from the event.  Here’s her thoughts:

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