Be Careful Before Starting a Lawsuit Over a Social Media Post

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I’ve spent time on this blog warning social media users about inappropriate posts.  But should a church, nonprofit, or company start a lawsuit over a critical social media post?  According to recent news reports, employers are experiencing real challenges when they try to sue employees – even when those employees are critical of the companies they work for.  Even when people Facebook or Twitter bad news about

How To Find Your Social Media Voice

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Finding your authentic voice in social media isn’t that different from traditional media. I had a client once who was a TV host. The problem was, as soon as the red light came on the camera, he became a completely different person. His voice got deeper. His style became bigger. He was more over the top. The problem was – that wasn’t him. Even his friends would tell him, “Stop using your TV voice.” But many of us do the same thing on social media. We try to

Will Social Media Change The Debate About Assisted Suicide?

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It’s been a month or so since Brittany Maynard, the 29 year old with terminal cancer ended her life via assisted suicide. There have been plenty of debates and discussion about the moral issues surrounding her decision, but few have considered the impact in the world of social media. By announcing her plans online, she opened the issue up to a much younger audience, and in doing so,

How Social Media Hashtags Can Backfire

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Social media “hashtags” have become a ubiquitous part of posting, since it expands our visibility and helps generate more viewers. They’re particularly helpful with generating momentum for a cause or campaign. But what many leaders don’t realize is the possibility that hashtags can backfire. Recently, American Airlines posted a campaign on Twitter with the hashtag #GoingForGreat. It’s purpose was to motivate followers to share on social media how they’re AA’s biggest fan. Here’s the exact post:

Why Your Message Needs to Find a Mobile Audience

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As of January 2013, there are more mobile devices in the world than people.  (In India, there are more mobile devices than toilets, but that’s another blog post entirely.)  The question becomes – is your message available on mobile platforms?   Are your short films, videos, sermons, teaching, blogs, or whatever else available via mobile?  If not, you’re missing a massive audience that is only growing.  New research indicates Millennials in the US check their smartphones 45 times a day, and 67% of Millennials use two or more mobile devices daily.  In this short video, I share why it matters:

Shocking Research: Would You Prefer to Sit Alone With Your Thoughts, Or Receive an Electric Shock?

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I’ve spent years studying the impact of today’s distracted culture, but I wasn’t quite ready for the results of a new study by Science Magazine. Last month the magazine revealed just how difficult and unpleasant people think it is to sit alone with nothing to do but think. The magazine states: “In the study, participants were asked to rate the pleasantness of a number of stimuli, including an electric shock, and asked how much they’d pay (up to $5) to experience (or not) each stimulus. They were then asked to

Christian Tomatoes: The Christian Rip-Off’s Continue

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I wrote recently about “Godinterest” – the Christian social media site that’s a rip-off of Pinterest. Before that it was “Christian Chirp” – the rip-off of Twitter (notice that the site has been terminated, and the owner cites my post as one of the reasons.  I had no idea I was a member of the “Christian elite.”) I could continue, but the latest seems to be “Christian Tomatoes,” the Christian movie review site that’s (you guessed it) from the highly successful secular movie review site “Rotten Tomatoes.”  In all honesty, I’m sure

Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

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At times, we all get frustrated or just plain tired of the way we do things.  Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed.  But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a re-brand, or if you just need a vacation: