Today, thousands of churches send out missionaries – either short or long term – and ask them to videotape their work to show to supporters back at the home church. The problem is, most missionaries aren’t skilled camera operators, so the video that comes home is often jerky, badly exposed, with poor audio. Over the years, our team has helped train hundreds of missionaries in how to capture their work on video. But not every
I was shooting videos and short films back in the days of half-inch black and white, reel to reel recording. Since that time I’ve written, directed, and produced at least a thousand for a long list of projects and clients. During that time I’ve learned a few things about producing videos that connect with audiences and inspire them to action. Here’s five key secrets:
There’s a great deal of buzz about short videos these days, and there are good reasons. More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years. So today, if your church, ministry, or nonprofit isn’t producing short videos regularly, then you’re missing an enormous opportunity to share you story with a growing audience. Here’s some key reasons why you should consider picking up a camera:
Short video presentations have become one of the most important marketing tools in the world, and there’s no better place for using video than sharing our faith. Evangelism, missions, discipleship, promotions, fundraising – all can be more effective by using short videos. The problem is – most short videos fail. They don’t move the audience, call them to action, or motivate them to accomplish anything. If you’re suffering from “Ineffective Video Syndrome,” then here’s a few tips to get yours back in shape:
There’s no question that a great number of churches and ministry organizations should be addressing today’s “Digital Mission Field.” And one of the key platforms is YouTube. Most churches just think YouTube is for randomly posting short video clips of the pastor’s message. So I asked my friend Sean Cannell, to give us some examples of how churches and ministry groups can use YouTube more effectively. Here’s what he said:
Best short film of the week is a long form commercial. Check it out, expand it to full screen, turn up the audio, and get a tissue.
In the old days, directors were contract players, so they were directing nearly every day of their career. But in today’s freelance film and video world, most directors aren’t shooting more than once every two or three months. As a result, many directors don’t understand how to act on a set or how to lead. Here’s five things that have made an important difference for me on a film set or in a TV studio:
I read some research recently that indicated more than 66% of online video viewers turn it off at the two minute mark. True or not, it’s pretty close to my experience. For a captive audience at a live event, banquet, or other presentation – fine, you can go longer. But when it comes to an online video – keep it short. But I continue to see more and more corporate videos, donor development presentations, and promotional video projects at 8, 10, or even 15 minutes. When I ask “Why?” I get the same old answer: