There’s a great deal of buzz about short videos these days, and there are good reasons. More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years. So today, if your church, ministry, or nonprofit isn’t producing short videos regularly, then you’re missing an enormous opportunity to share you story with a growing audience. Here’s some key reasons why you should consider picking up a camera:
There’s no question that a great number of churches and ministry organizations should be addressing today’s “Digital Mission Field.” And one of the key platforms is YouTube. Most churches just think YouTube is for randomly posting short video clips of the pastor’s message. So I asked my friend Sean Cannell, to give us some examples of how churches and ministry groups can use YouTube more effectively. Here’s what he said:
Best short film of the week is a long form commercial. Check it out, expand it to full screen, turn up the audio, and get a tissue.
In the old days, directors were contract players, so they were directing nearly every day of their career. But in today’s freelance film and video world, most directors aren’t shooting more than once every two or three months. As a result, many directors don’t understand how to act on a set or how to lead. Here’s five things that have made an important difference for me on a film set or in a TV studio:
I was shooting videos and short films back in the days of half-inch black and white, reel to reel recording. Since that time I’ve written, directed, and produced at least a thousand for a long list of projects and clients. During that time I’ve learned a few things about producing videos that connect with audiences and inspire them to action. Here’s five key secrets:
From time to time, I’ll be posting interviews with various communications professionals on this blog. My first one was with pastor and former TV producer Joel Osteen. This one is with Guy Noland, Executive Producer of the new Salvation Army Vision Network. He’s responsible for launching and leading this new video driven web initiative. I asked him about the remarkable journey that’s been his life and career in the industry:
I read some research recently that indicated more than 66% of online video viewers turn it off at the two minute mark. True or not, it’s pretty close to my experience. For a captive audience at a live event, banquet, or other presentation – fine, you can go longer. But when it comes to an online video – keep it short. But I continue to see more and more corporate videos, donor development presentations, and promotional video projects at 8, 10, or even 15 minutes. When I ask “Why?” I get the same old answer: