The Salvation Army’s Amazing New Advertising Campaign

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A few months ago, Jim Knaggs, Commissioner of the Western Territory of the Salvation Army gave me a sneak preview of a new advertising campaign. It was unusual because most nonprofits advertise to either the public or potential donors. But this campaign was focused on people in need. As a result,

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What is a “Social Media Chaplain?”

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I asked Robyn Bridgeo, who’s the “Social Media Chaplain” for The Salvation Army’s SAVN.TV online initiative about how he’s using social media to extend the internationally known Salvation Army brand. So many church, ministry, and nonprofit leaders are still struggling with whether or not to explore social media, so it sometimes helps to hear from people experiencing success in the field. Here’s what Robyn had to say:

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This Month’s Interview: Producer Guy Noland

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From time to time, I’ll be posting interviews with various communications professionals on this blog. My first one was with pastor and former TV producer Joel Osteen. This one is with Guy Noland, Executive Producer of the new Salvation Army Vision Network. He’s responsible for launching and leading this new video driven web initiative. I asked him about the remarkable journey that’s been his life and career in the industry:

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