Ron Busroe: Communicating on a National Scale

How the Salvation Army Tells Its Story

Our company, Cooke Pictures, helps numerous national organizations tell their story in today’s cluttered and distracted culture. As a result, I love hearing the stories of others who are helping their churches, nonprofits, and other organizations tell their stories more effectively. A number of years ago, I met Lt. Colonel Ron Busroe, who is currently National Community Relations & Development Secretary at The Salvation Army’s National Headquarters. In simpler terms, that means he’s the

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5 Things I Learned from the Bomb Squad Conference

I once had the incredible opportunity to speak into the lives of forty top Salvation Army leaders from the Eastern Territory of the United States. We talked about engaging culture in today’s digital age, developing great teams, and becoming more effective influencers. It was a terrific time. But during our sessions, we were next door to a law enforcement conference focused on men and women from bomb squads across the country. During the breaks, I had the chance to talk to a few, and learned some ideas that all of us could use in our own leadership:

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Leadership Lessons I’ve Learned from The Salvation Army’s Jim Knaggs

My friend Jim Knaggs is retiring from a long leadership career in The Salvation Army. He finishes his work as the Commissioner for the Western Territory of the United States, and certainly as one of the most respected leaders in this remarkable global organization. I’ve had the opportunity to work with Jim for the last few years as we created The Salvation Army Vision Network – the first “digital street corner” for an organization that was founded by

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How To Reach Younger Donors

I was invited to be a keynote speaker at the Salvation Army Southern Territory’s Community Relations and Development Conference in Atlanta recently. One of the other speakers was Penelope Burk from Cygnus Applied Research. During her talk, she revealed the results of an extensive survey of younger donors to nonprofit organizations. Since most nonprofit leaders are concerned about developing next generation donors, her findings are important news. Here’s some highlights:

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Does Street Preaching Still Work?

This weekend, my wife Kathleen and I went to a movie here in Los Angeles, and outside the theater was a street preacher from a local church. He wasn’t very compelling, so I stood there and watched the response from people coming and going from the theater. Needless to say, I didn’t see any converts. Which led me to the question, “Does street preaching work anymore?”  Christianity has a long history of

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What is a “Social Media Chaplain?”

I asked Robyn Bridgeo, who’s the “Social Media Chaplain” for The Salvation Army’s SAVN.TV online initiative about how he’s using social media to extend the internationally known Salvation Army brand. So many church, ministry, and nonprofit leaders are still struggling with whether or not to explore social media, so it sometimes helps to hear from people experiencing success in the field. Here’s what Robyn had to say:

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This Month’s Interview: Producer Guy Noland

From time to time, I’ll be posting interviews with various communications professionals on this blog. My first one was with pastor and former TV producer Joel Osteen. This one is with Guy Noland, Executive Producer of the new Salvation Army Vision Network. He’s responsible for launching and leading this new video driven web initiative. I asked him about the remarkable journey that’s been his life and career in the industry:

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