The Truth About Journalists

Confessions of a Former Reporter


Today I found some notes from an old article in Public Relations Tactics that I thought worth posting.  In today’s world, where journalism seems to have lost it’s compass, and it’s more like marketing that actual reporting, we all wonder how journalists look at the world.  Here’s some interesting insight to keep in mind – especially if you get a call from a reporter.  According to the author, here’s the true and false of that world:


A Great Idea for Getting News Coverage

News Microphone On-Air

Here’s one of the most effective ways to get noticed by local media and generate positive press coverage:  Take a reporter out to lunch.  That’s right. Simple as that. Chances are in your town, you have newspaper, radio, or TV reporters who cover the subject you’re involved in. If you’re a pastor or ministry leader, someone’s covering the religious beat. If you’re a musician, writer, or artist, some reporter is covering the culture, media, or entertainment beat. There’s business and sports sections in every local paper. Whatever you do for a living, chances are, the local news outlets are covering it. We spend endless hours complaining that we don’t get coverage for our new album, movie, ministry outreach, product launch, or whatever – when the truth is,