You’re a Church. So Why Aren’t You Live Streaming?

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There’s a persistent myth about church live streaming that needs to be put to rest: the idea that once you go live online, your members will stop coming to the services. Nothing could be further from the truth. I don’t have statistics, I can only give you my experience with the hundreds of churches we’ve worked with around

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Why You Should Read the Book “The Last TV Evangelist”

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It’s been out a few years now, but my book “The Last TV Evangelist: Why the Next Generation Couldn’t Care Less About Religious Media (And Why it Matters)” keeps popping up. Maybe it was prophetic, but it’s proving more and more accurate about the changes happening in our culture today. If you’ve ever wondered why so many Christian television programs and movies make you feel embarrassed, or why Christian media isn’t having more impact in the culture today, then

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How to be a Break-Out Success on Religious TV

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OK – I’m actually going to be serious here. No jokes about bad hair, polyester suits, gold furniture, or prayer cloths. In an ocean of competition on a typical religious channel, how do you cut through the clutter and get the audience’s attention? Better yet, how do you get them to respond? I don’t have all the answers, and I’d love for you to respond, but here’s my two cents. And by the way,

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Should Churches Produce TV Programs?

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It’s pretty popular these days to bash local churches producing broadcast TV programs. Even megachurches with adequate budgets for media don’t escape the criticism. After all, the history of Christian television shows us that a significant number of programs through the years were downright embarrassing, and if anything, drove people away from the faith, rather than toward it. But in spite of the mistakes, poor quality, and questionable results of some church efforts, here’s 5 reasons I still encourage churches to consider a broadcast ministry:

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5 Things I Wish Everyone Knew About TV Evangelists

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I recently helped pastor Bobby Schuller write an article on the flip side of TV evangelism – the things people don’t know. We received such a good response on the news site that I thought I’d reprint it as a guest blog today. Here’s his take on TV evangelists. Let me know what you think:

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Warning Signs of Bad Christian Television

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In my book “The Last TV Evangelist: Why The Next Generation Couldn’t Care Less About Christian Media – And Why It Matters,” I released a list of mistakes that reveal when Christians are dropping the ball – particularly on television. Some readers have called it “TV Evangelist Porn.” While that may be a stretch, it does echo just how out of sync with good taste these “offenses” are:

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