The Hillsong Channel: The Next Step in Christian Television?

A Look at the One Year Anniversary

As you may know, the former “Church Channel” that was launched by Trinity Broadcasting years ago has been rebranded into “The Hillsong Channel.” That means the creative approach you’ve seen with Hillsong churches, music, social media, and more has now been focused on a 24 hour TV channel. As we approach the one year anniversary of the channel’s launch, I asked Ben Field, who’s overseeing the Hillsong TV team globally to give us some insights on how it’s going, what’s coming up, and what it could mean for the future of Christian media:

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Using Gimmicks: Be Careful When Communicating a Message

The dictionary defines “gimmick” as: an ingenious or novel device, scheme or stratagem, especially one designed to attract attention or increase appeal.  This may sound strange, but one of the biggest reasons I work in media ministry today is that growing up, I thought pastors were so embarrassing.  Being a preacher’s kid in the South during the 50s and 60s was tough. Pastors were always doing wacky stuff to attract attention. I remember one pastor who sat perched on a chair atop a three-story-high pole until Sunday attendance hit a certain number. Another one locked himself in the steeple, praying for revival. You may remember pastors who shaved their head if the youth program brought enough visitors. Witnessing to a friend at school was much more difficult when his big question was,

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Why You Should Read the Book “The Last TV Evangelist”

It’s been out a few years now, but my book “The Last TV Evangelist: Why the Next Generation Couldn’t Care Less About Religious Media (And Why it Matters)” keeps popping up. Maybe it was prophetic, but it’s proving more and more accurate about the changes happening in our culture today. If you’ve ever wondered why so many Christian television programs and movies make you feel embarrassed, or why Christian media isn’t having more impact in the culture today, then

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How to be a Break-Out Success on Religious TV

OK – I’m actually going to be serious here. No jokes about bad hair, polyester suits, gold furniture, or prayer cloths. In an ocean of competition on a typical religious channel, how do you cut through the clutter and get the audience’s attention? Better yet, how do you get them to respond? I don’t have all the answers, and I’d love for you to respond, but here’s my two cents. And by the way,

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Should Churches Produce TV Programs?

It’s pretty popular these days to bash local churches producing broadcast TV programs. Even megachurches with adequate budgets for media don’t escape the criticism. After all, the history of Christian television shows us that a significant number of programs through the years were downright embarrassing, and if anything, drove people away from the faith, rather than toward it. But in spite of the mistakes, poor quality, and questionable results of some church efforts, here’s 5 reasons I still encourage churches to consider a broadcast ministry:

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