How to be a Break-Out Success on Religious TV

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OK – I’m actually going to be serious here. No jokes about bad hair, polyester suits, gold furniture, or prayer cloths. In an ocean of competition on a typical religious channel, how do you cut through the clutter and get the audience’s attention? Better yet, how do you get them to respond? I don’t have all the answers, and I’d love for you to respond, but here’s my two cents. And by the way,

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Should Churches Produce TV Programs?

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It’s pretty popular these days to bash local churches producing broadcast TV programs. Even megachurches with adequate budgets for media don’t escape the criticism. After all, the history of Christian television shows us that a significant number of programs through the years were downright embarrassing, and if anything, drove people away from the faith, rather than toward it. But in spite of the mistakes, poor quality, and questionable results of some church efforts, here’s 5 reasons I still encourage churches to consider a broadcast ministry:

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5 Things I Wish Everyone Knew About TV Evangelists

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I recently helped pastor Bobby Schuller write an article on the flip side of TV evangelism – the things people don’t know. We received such a good response on the news site that I thought I’d reprint it as a guest blog today. Here’s his take on TV evangelists. Let me know what you think:

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Warning Signs of Bad Christian Television

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In my book “The Last TV Evangelist: Why The Next Generation Couldn’t Care Less About Christian Media – And Why It Matters,” I released a list of mistakes that reveal when Christians are dropping the ball – particularly on television. Some readers have called it “TV Evangelist Porn.” While that may be a stretch, it does echo just how out of sync with good taste these “offenses” are:

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How Can We Make Christian TV More Relevant?

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Yesterday the United States Supreme Court handed down a major decision in the Hobby Lobby case. It was a landmark ruling for religious protections in the marketplace, and as the Wall Street Journal wrote, it was “one of the most important rulings on religion in years.” The news was everywhere except one curious place: Christian TV. Please tell me if I missed it, but I have DirecTV, which includes the following Christian television networks:

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Where Do Pastors Get The Idea That The Bible Is Practical?

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You have no idea the number of pastors who tell me that their unique gift is to teach the Bible from a practical perspective. They focus on helping their congregation understand the Bible in practical ways. I assume they mean like the owner’s manual of a car, or the instructions for operating a computer. But the problem is – the Bible may be the least practical book ever written. In fact, I wonder if

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