How to be a Break-Out Success on Religious TV

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OK – I’m actually going to be serious here. No jokes about bad hair, polyester suits, gold furniture, or prayer cloths. In an ocean of competition on a typical religious channel, how do you cut through the clutter and get the audience’s attention? Better yet, how do you get them to respond? I don’t have all the answers, and I’d love for you to respond, but here’s my two cents. And by the way,

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Warning Signs of Bad Christian Television

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In my book “The Last TV Evangelist: Why The Next Generation Couldn’t Care Less About Christian Media – And Why It Matters,” I released a list of mistakes that reveal when Christians are dropping the ball – particularly on television. Some readers have called it “TV Evangelist Porn.” While that may be a stretch, it does echo just how out of sync with good taste these “offenses” are:

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Momentum: What It Is, And Why You Need It To Achieve Success In The Media

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Pastors and ministry leaders come to me from time to time and ask an interesting question: “Do for me what you did for Joel Osteen.”  Apparently they think it’s easy. But whenever I’ve worked with people like Joel Osteen, Billy Graham, Joyce Meyer, Jack Graham, and others – or big organizations like The Salvation Army, or The American Bible Society, it wasn’t me doing something magic – it was give and take, commitment, time, and a lot of creativity from our team and theirs – not to mention the ministry leaders themselves. But too many pastors who want to be on TV today think it’s a just a matter of buying better cameras, lighting the sanctuary better, or creating a more interesting show open.  Let me tell you what it takes:

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Should Donors Be Upset About The New Crystal Cathedral Owners Removing Their Names?

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Now that Pastor Robert Schuller’s Crystal Cathedral has been sold to the Catholic Church, big changes are happening. For instance, it’s being reported that a walkway constructed of bricks with engraved names of Crystal Cathedral donors is being pulled up to make way for new landscaping. Although the new owners are making the bricks available to donors who would like to claim them, it’s still causing an

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A Big Reason Christian TV Is Growing Irrelevant

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The morning of 9/11, I had a brainstorm. Watching the horror unfolding at the World Trade Center, I immediately sent a fax (remember faxes?) to every owner or manager of every Christian television station I knew. I begged them to interrupt their regularly scheduled programming and start reporting on the tragedy in New York. Obviously they didn’t have the budget or manpower to compete with major news networks, but they could report on

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Ten Ideas to Be A More Effective Communications or Media Director

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1.  Find a mentor and get better advice.  Seek out another media director who’s programs, campaigns, or events you admire and begin a relationship with him or her.  Stop making the same mistakes others have already made, and learn from other people’s success (and sometimes failure.)

2.  Watch more TV (not religious TV either).  Study contemporary graphic styles, directing techniques, and editing methods.  You’ll discover that “page turn” wipes stopped about 10 years ago, flying boxes went out even earlier, and many other things that will surprise you!

  Let’s stop

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