How to Maximize Volunteers

The Lifeblood of a Church, Ministry, or Nonprofit

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One of the biggest challenges many of our clients face is maximizing their volunteer teams.  Some have just given up and don’t use them at all.  However, no matter how big your organization, you can stretch your resources and impact by bringing on motivated volunteers.  I asked Dan Wathen, our Executive Producer at Cooke Pictures about it because he’s been a church media director and knows just how effective great volunteers can be for an organization.  When it comes to creating a great volunteer team, here’s Dan’s suggestions:

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The Insanity of God – A Fathom Event

Coming to Theaters Near You...

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On August 30th, Fathom Events is showing our feature documentary “The Insanity of God” nationwide in theaters across America for one night only. How we got to this point might be a lesson in how the film business has changed and an encouragement to beginning independent filmmakers. It started as a

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How to be a Break-Out Success on Religious TV

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OK – I’m actually going to be serious here. No jokes about bad hair, polyester suits, gold furniture, or prayer cloths. In an ocean of competition on a typical religious channel, how do you cut through the clutter and get the audience’s attention? Better yet, how do you get them to respond? I don’t have all the answers, and I’d love for you to respond, but here’s my two cents. And by the way,

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Want More Online Viewers? Make It Shorter

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I’ve been teaching for a long time that too many churches and religious organizations are making a huge mistake by only posting full length sermons and teachings on either their website or podcasts.  Certainly it’s fine (and a good idea) to archive your live stream, media programming, and other content in full online.  However, when it comes to people actually viewing it, it’s an

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Christian Media: Who’s Doing it Right

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From time to time, I like to highlight examples of people who are creating compelling media from a Christian perspective.  Recently, I met with Karl and Jane Faase from Olive Tree Media in Australia about a new television series they recently produced.  As a big fan of the style of Anthony Bourdain’s program on CNN, I was immediately fascinated with the style of their series “Jesus The Game Changer.”   I asked them about the show and here’s what I found out:

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What The Influence Lab Accomplished in 2015

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You may have heard about the launch of “The Influence Lab” last year. It’s a nonprofit organization designed to help change the perception of Christianity in today’s media-driven culture. As a result, one of our key missions is to teach and train Christians to use media more effectively, and do it on a global basis. That’s been a key focus this past year, and if you’ve prayed, or financially supported The Influence Lab, here’s just a partial list of the events where you helped us make a difference:

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Would Major TV Networks Be Interested In My Faith Based Show Idea?

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With the success of “The Bible” TV series, and “Finding Jesus” on CNN, I’ve been getting plenty of inquires from people who want to get other Christian ideas picked up by a secular network. In many cases, they’re starting from the wrong perspective. The first step isn’t getting your show idea on a network. The first step is finding out what the network is interested in programming. With that in mind, here’s a few critical principles about how to get a secular network to look at your Christian program idea:

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