What The Influence Lab Accomplished in 2015

Influence Lab

You may have heard about the launch of “The Influence Lab” last year. It’s a nonprofit organization designed to help change the perception of Christianity in today’s media-driven culture. As a result, one of our key missions is to teach and train Christians to use media more effectively, and do it on a global basis. That’s been a key focus this past year, and if you’ve prayed, or financially supported The Influence Lab, here’s just a partial list of the events where you helped us make a difference:

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Would Major TV Networks Be Interested In My Faith Based Show Idea?

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With the success of “The Bible” TV series, and “Finding Jesus” on CNN, I’ve been getting plenty of inquires from people who want to get other Christian ideas picked up by a secular network. In many cases, they’re starting from the wrong perspective. The first step isn’t getting your show idea on a network. The first step is finding out what the network is interested in programming. With that in mind, here’s a few critical principles about how to get a secular network to look at your Christian program idea:

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5 Things I Wish Everyone Knew About TV Evangelists

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I recently helped pastor Bobby Schuller write an article on the flip side of TV evangelism – the things people don’t know. We received such a good response on the news site that I thought I’d reprint it as a guest blog today. Here’s his take on TV evangelists. Let me know what you think:

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Hollywood Quote: “Lost” Producer Carlton Cuse on Pastor Rob Bell

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“Did I tell you about the spiritual special I’ve been working on with Rob Bell?” The producer of the hit TV series “Lost” recently asked “Variety” magazine. Carlton Cuse said he thought Bell was “Smart, funny and insightful, and approached religion and spirituality from a very different perspective.” He’s been trying to help Bell find a place on the TV landscape after shooting several programs for the OWN Network. “If you claim to be

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What Kind of Media Director Does Your Church or Ministry Need?

Hillsong Church--unbelievably awesome!

Most pastors, evangelists, and ministry leaders have a vision for media, but aren’t sure how to make that vision happen. The key to success is hiring the right person to create, shape, and lead your media outreach. In most cases where an organization is floundering, it’s because they’ve hired the wrong leader, who’s incapable of building an outreach to match the leader’s vision. To keep that from happening in your ministry, use this simple guide to help you find the right person at the right experience and salary level to make your media ministry a success:

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Why Your Message Needs to Find a Mobile Audience

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As of January 2013, there are more mobile devices in the world than people.  (In India, there are more mobile devices than toilets, but that’s another blog post entirely.)  The question becomes – is your message available on mobile platforms?   Are your short films, videos, sermons, teaching, blogs, or whatever else available via mobile?  If not, you’re missing a massive audience that is only growing.  New research indicates Millennials in the US check their smartphones 45 times a day, and 67% of Millennials use two or more mobile devices daily.  In this short video, I share why it matters:

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