The Puritan View of Entertainment

You’ll get a kick out of this: A fascinating treatise published by the Puritans in 1616 was discovered that gives us an idea just how far back anti-entertainment sentiments go in the Christian community. Signed only by the initials “T.G.,” it cited numerous reasons why Christians should not see plays or participate in their production:

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My Interview with Brian Houston

If you missed our interview on “Let’s Talk with Brian Houston” on the Hillsong Channel, then don’t despair!  I’ve been friends with Brian ever since he asked me to teach his entire church staff in Sydney, Australia years ago.  Since then, we’ve stayed in touch as his team has planted incredible churches in major cities around the world, and now launched The Hillsong Channel on television. I was also the Executive Producer of the independently produced “Hillsong Movie: Let Hope Rise.” Brian is as good a leader as they come, and I was honored to spend time with him on his program.  Let me know what you think:

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Viewer Fatigue: Getting Your Audience to Respond

If your advertising or media programming hasn’t been getting a response lately, the first place you should look is viewer fatigue.  In other words, is the audience simply tired of seeing what you’re presenting?  Too often, programmers and advertisers (and speakers and pastors) get into a rut.  Our spots and videos look alike, we use the same voice over artist, show the same graphic style, or tend to write the same way – over and over again.  Viewer fatigue means that

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Why You Should Read the Book “The Last TV Evangelist”

It’s been out a few years now, but my book “The Last TV Evangelist: Why the Next Generation Couldn’t Care Less About Religious Media (And Why it Matters)” keeps popping up. Maybe it was prophetic, but it’s proving more and more accurate about the changes happening in our culture today. If you’ve ever wondered why so many Christian television programs and movies make you feel embarrassed, or why Christian media isn’t having more impact in the culture today, then

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Should Christian Movies Use Profanity?

For some reason, I’ve had a number of questions on this subject recently. I’m not sure why, but a number of very sincere Christian filmmakers seem to be wrestling with the subject, so I thought I’d share my thoughts on the blog. There are plenty of filmmakers and critics who will give you a snarky, cynical answer, but the truth is, it’s a question worth answering – particularly if you’re

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Pastors, Ministry Leaders, and Media Teams: When It’s Time to Break the Cycle

After decades working in Christian media, I’ve noticed a lifecycle that happens in a significant number of churches and ministries when it comes to media. It’s serious, and I’ve seen it happen again and again, often leading to disaster. In fact, when a pastor or leader doesn’t start a media ministry with experienced advice and counsel (which is usually what happens), this unfolds in virtually every case. Here’s the timeline:

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What BMW Knows About Videos That Churches Need to Learn

I’ve written many times on the power of short videos and how Christian organizations can benefit from their incredible popularity. Now, Michael Goefron, writing for MediaPost shares some secrets about why major brands like BMW are expanding and using longer form videos. As I read his article, I found a few things that stood out that churches, ministries, and nonprofit organizations could learn. Here’s what Michael had to say along with my application after each point:

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Want More Online Viewers? Make It Shorter

Video Length Matters in an Digital World

I’ve been teaching for a long time that too many churches and religious organizations are making a huge mistake by only posting full length sermons and teachings on either their website or podcasts. Certainly it’s fine (and a good idea) to archive your live stream, media programming, and other content in full online. However, when it comes to people actually viewing it, it’s an

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