Want More Online Viewers? Make It Shorter

Video Length Matters in an Digital World

I’ve been teaching for a long time that too many churches and religious organizations are making a huge mistake by only posting full length sermons and teachings on either their website or podcasts. Certainly it’s fine (and a good idea) to archive your live stream, media programming, and other content in full online. However, when it comes to people actually viewing it, it’s an

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Is Online TV Killing Traditional TV?

Let's Find Out the Facts

There are so many inaccurate reports on the “death of traditional TV” out there. There’s no question that millions are moving online, but it’s really a question of platforms more than content. In other words, programming created for traditional broadcast TV as well as movies are still the primary content being watched by most consumers. But now, people are watching it on multiple platforms. For creative producers and filmmakers, it’s important to know the facts about how people are engaging media today. So I asked my friend Drew Burstein, who’s the owner and director of a company called Frame Your TV in the UK.  He writes about these issues and he created this fascinating infographic to explain what’s happening:

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Why You Should Read the Book “The Last TV Evangelist”

It’s been out a few years now, but my book “The Last TV Evangelist: Why the Next Generation Couldn’t Care Less About Religious Media (And Why it Matters)” keeps popping up. Maybe it was prophetic, but it’s proving more and more accurate about the changes happening in our culture today. If you’ve ever wondered why so many Christian television programs and movies make you feel embarrassed, or why Christian media isn’t having more impact in the culture today, then

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Lead With Your Talent

How Christians Should Approach the Entertainment Industry

Whenever I’m interviewed in magazines or on radio, the interviewer eventually gets around to the question: “What advice would you give a young Christian for coming to Hollywood?” Well if you’ve ever wondered about that question, here’s my advice:

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The Need to Perform Well on Social Media

I’m not sure we’re fully comprehending the need some people feel to perform well on social media.  I was upgraded on a flight from Dallas to Los Angeles the other day and sat next to a twenty-something woman who literally spent the entire flight taking selfies.  She must have snapped off 150 or more shots of herself.  She was next to the window, so she experimented with the shade for lighting, fussed with her hair, checked different heights for the camera.  Three and half hours of this.  For many people of all ages,

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The Audience Churches and Ministries are Missing: Hispanics

Every year, between September 15 and October 15, the United States celebrates Hispanic Heritage Month. Government entities and businesses recognize the culture and contributions of those born in Latin American countries – particularly Mexico, Guatemala, Honduras, Nicaragua, El Salvador, Chile, Belize and Costa Rica, all of which celebrate their independence days during that time.  To understand why this should matter to churches and ministries in North America, I spoke with Ivan Leon, founder and chief strategist at the Kerux Group, a marketing firm that’s helping redefine how faith organizations interact with Hispanics. Here is his response:

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It’s The 25th Anniversary of Cooke Pictures!

…so we’re having a contest!

December, 2016 is the 25th anniversary of launching our media production and consulting company Cooke Pictures! Over the years our team has had the opportunity to help thousands of churches, ministries, and nonprofits tell their story and make a greater impact through media. And now, it’s time for us to give back:

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How to Maximize Volunteers

The Lifeblood of a Church, Ministry, or Nonprofit

One of the biggest challenges many of our clients face is maximizing their volunteer teams.  Some have just given up and don’t use them at all.  However, no matter how big your organization, you can stretch your resources and impact by bringing on motivated volunteers.  I asked Dan Wathen, our Executive Producer at Cooke Pictures about it because he’s been a church media director and knows just how effective great volunteers can be for an organization.  When it comes to creating a great volunteer team, here’s Dan’s suggestions:

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