Hollywood Quote: “Lost” Producer Carlton Cuse on Pastor Rob Bell

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“Did I tell you about the spiritual special I’ve been working on with Rob Bell?” The producer of the hit TV series “Lost” recently asked “Variety” magazine. Carlton Cuse said he thought Bell was “Smart, funny and insightful, and approached religion and spirituality from a very different perspective.” He’s been trying to help Bell find a place on the TV landscape after shooting several programs for the OWN Network. “If you claim to be

What Kind of Media Director Does Your Church or Ministry Need?

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Most pastors, evangelists, and ministry leaders have a vision for media, but aren’t sure how to make that vision happen. The key to success is hiring the right person to create, shape, and lead your media outreach. In most cases where an organization is floundering, it’s because they’ve hired the wrong leader, who’s incapable of building an outreach to match the leader’s vision. To keep that from happening in your ministry, use this simple guide to help you find the right person at the right experience and salary level to make your media ministry a success:

Why Your Message Needs to Find a Mobile Audience

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As of January 2013, there are more mobile devices in the world than people.  (In India, there are more mobile devices than toilets, but that’s another blog post entirely.)  The question becomes – is your message available on mobile platforms?   Are your short films, videos, sermons, teaching, blogs, or whatever else available via mobile?  If not, you’re missing a massive audience that is only growing.  New research indicates Millennials in the US check their smartphones 45 times a day, and 67% of Millennials use two or more mobile devices daily.  In this short video, I share why it matters:

3 Important Things I Learned About Creativity from Fishing in Key West

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I went deep sea fishing in Key West today. I’m speaking at a Christian Vision global conference at Duck Key, and a few of us went out on a fishing boat early in the morning. While you’re out there waiting on the fish to bite, you have a lot of time to think, so naturally, I started thinking about creativity, influence, and producing media programming that impacts audiences. Here’s 3 thoughts that came to me while I was waiting for that awesome fish in the photo:

Mastering Media Is Knowing What Each Platform Does Best

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Too many people use media randomly, with no real strategic vision. Perhaps a friend recommended local TV, or a board member suggested billboards, or a church youth director likes social media. All these platforms and others are important, but they question is: Why? While I could write many books on the subject, here’s a short list of what differentiates some of the major media platforms:

Christian Tomatoes: The Christian Rip-Off’s Continue

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I wrote recently about “Godinterest” – the Christian social media site that’s a rip-off of Pinterest. Before that it was “Christian Chirp” – the rip-off of Twitter (notice that the site has been terminated, and the owner cites my post as one of the reasons.  I had no idea I was a member of the “Christian elite.”) I could continue, but the latest seems to be “Christian Tomatoes,” the Christian movie review site that’s (you guessed it) from the highly successful secular movie review site “Rotten Tomatoes.”  In all honesty, I’m sure

How Can We Make Christian TV More Relevant?

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Yesterday the United States Supreme Court handed down a major decision in the Hobby Lobby case. It was a landmark ruling for religious protections in the marketplace, and as the Wall Street Journal wrote, it was “one of the most important rulings on religion in years.” The news was everywhere except one curious place: Christian TV. Please tell me if I missed it, but I have DirecTV, which includes the following Christian television networks:

Momentum: What It Is, And Why You Need It To Achieve Success In The Media

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Pastors and ministry leaders come to me from time to time and ask an interesting question: “Do for me what you did for Joel Osteen.”  Apparently they think it’s easy. But whenever I’ve worked with people like Joel Osteen, Billy Graham, Joyce Meyer, Jack Graham, and others – or big organizations like The Salvation Army, Stella’s Voice, or The American Bible Society, it wasn’t me doing something magic – it was give and take, commitment, time, and a lot of creativity from our team and theirs – not to mention the ministry leaders themselves. But too many pastors who want to be on TV today think it’s a just a matter of buying better cameras, lighting the sanctuary better, or creating a more interesting show open.  Let me tell you what it takes: