The Audience Churches and Ministries are Missing: Hispanics


Every year, between September 15 and October 15, the United States celebrates Hispanic Heritage Month. Government entities and businesses recognize the culture and contributions of those born in Latin American countries – particularly Mexico, Guatemala, Honduras, Nicaragua, El Salvador, Chile, Belize and Costa Rica, all of which celebrate their independence days during that time.  To understand why this should matter to churches and ministries in North America, I spoke with Ivan Leon, founder and chief strategist at the Kerux Group, a marketing firm that’s helping redefine how faith organizations interact with Hispanics. Here is his response:


It’s The 25th Anniversary of Cooke Pictures!

…so we’re having a contest!


December, 2016 is the 25th anniversary of launching our media production and consulting company Cooke Pictures! Over the years our team has had the opportunity to help thousands of churches, ministries, and nonprofits tell their story and make a greater impact through media. And now, it’s time for us to give back:


How to Maximize Volunteers

The Lifeblood of a Church, Ministry, or Nonprofit


One of the biggest challenges many of our clients face is maximizing their volunteer teams.  Some have just given up and don’t use them at all.  However, no matter how big your organization, you can stretch your resources and impact by bringing on motivated volunteers.  I asked Dan Wathen, our Executive Producer at Cooke Pictures about it because he’s been a church media director and knows just how effective great volunteers can be for an organization.  When it comes to creating a great volunteer team, here’s Dan’s suggestions:


The Insanity of God – A Fathom Event

Coming to Theaters Near You...


On August 30th, Fathom Events is showing our feature documentary “The Insanity of God” nationwide in theaters across America for one night only. How we got to this point might be a lesson in how the film business has changed and an encouragement to beginning independent filmmakers. It started as a


How to be a Break-Out Success on Religious TV

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OK – I’m actually going to be serious here. No jokes about bad hair, polyester suits, gold furniture, or prayer cloths. In an ocean of competition on a typical religious channel, how do you cut through the clutter and get the audience’s attention? Better yet, how do you get them to respond? I don’t have all the answers, and I’d love for you to respond, but here’s my two cents. And by the way,


Want More Online Viewers? Make It Shorter


I’ve been teaching for a long time that too many churches and religious organizations are making a huge mistake by only posting full length sermons and teachings on either their website or podcasts.  Certainly it’s fine (and a good idea) to archive your live stream, media programming, and other content in full online.  However, when it comes to people actually viewing it, it’s an


Christian Media: Who’s Doing it Right


From time to time, I like to highlight examples of people who are creating compelling media from a Christian perspective.  Recently, I met with Karl and Jane Faase from Olive Tree Media in Australia about a new television series they recently produced.  As a big fan of the style of Anthony Bourdain’s program on CNN, I was immediately fascinated with the style of their series “Jesus The Game Changer.”   I asked them about the show and here’s what I found out: