Why Influencing Real People Is More Important Than Getting Likes

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In the rush to grow your social media influence, don’t forget that influencing the people you meet every day is far more helpful and important to your life and career. I’d rather have 10 people who really care about my message and ideas than 10,000 who just click a “Like” button. To that end, here’s some key things to remember about extending your influence to the people you meet everyday:

The Secret for Really Connecting with People

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Early in my career, a high level executive and mentor gave me a piece of advice I’ve never forgotten: “Care about a client’s kids, and they’ll be your client for life.” I was reminded of that on Friday night when Kathleen and I visited with Mark Jeske, Milwaukee pastor and speaker from Time of Grace Ministries. Mark was speaking at an event in LA, and we went over to his hotel to catch up. Once we sat down, one of his first questions was about our daughters: “How are Kelsey and Bailey?” Mark has only met Bailey once briefly, and never Kelsey. But it was the

Want to Succeed? Understand What Matters to Your Client or Employer

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I’ve worked with a couple of vendors recently who are great people, very talented, and highly skilled.  The problem?  They don’t understand business.  I don’t want to embarrass them so I can’t be too specific.  But let’s just say that although they did great work, there were mistakes that the vendors thought were really minor.  In fact they almost laughed them off because they didn’t consider them important.  However, they weren’t minor to me – the guy who owns the business.  And they cost me a lot of money.  If you want to be a successful freelancer, employee, or vendor – here’s what I recommend: