In a world that’s gone Internet crazy it’s easy to convince churches and ministries about the importance of only using web strategies or social media as evangelism tools. After all, with more than 1.79 billon active users, by population, Facebook is now the largest country in the world, which means it’s time to start sending online missionaries and planting churches in that country. Online evangelism is an easy sell to a new generation of pastors and leaders who have been posting their lives online since childhood. But lost in the Internet frenzy is the power of traditional media – particularly radio.
Every year, between September 15 and October 15, the United States celebrates Hispanic Heritage Month. Government entities and businesses recognize the culture and contributions of those born in Latin American countries – particularly Mexico, Guatemala, Honduras, Nicaragua, El Salvador, Chile, Belize and Costa Rica, all of which celebrate their independence days during that time. To understand why this should matter to churches and ministries in North America, I spoke with Ivan Leon, founder and chief strategist at the Kerux Group, a marketing firm that’s helping redefine how faith organizations interact with Hispanics. Here is his response:
It’s popular to prophesy about the demise of traditional TV, newspapers, print books, radio, and more, but just when you get dressed for the funeral, the dead keep coming back. For instance, from personal experience, I can tell you that when someone releases a new book and are looking for publicity, they still want to be featured on network TV, have a review in major newspapers, and do radio interviews. They know that’s where the largest audience is concentrated. And the research confirms it:
For the answer to this question, I asked Chris Busch, Founder of LightQuest Media in Tulsa, about the right place for the media buy for your religious TV program. His response? Placement of programming (media strategy) is driven by the objectives of the client. If you don’t know where you’re going, then any strategy will
Churches, ministries, and nonprofits: Never forget that outside God of course, your congregation and/or donors are your source – and your media platforms and outreaches are your lifeline to that source. A few years ago a couple of national media ministries cut as many as 1/3 of their TV stations to save money – without realizing they were cutting 1/3 of their donor contact. Now, years later, they
In one chapter of the fascinating new book by Frank Viola and Leonard Sweet – “Jesus: A Theography,” they raise some interesting points concerning Jesus’ audience. Even though He engaged the Rabbis on a regular basis, they make it clear His main audience wasn’t religious leaders. He wasn’t trying to persuade or convert the Jewish establishment because they didn’t respect his credentials or authority. Jesus focused on the common people. That’s why he spent so much time in villages, rather than the major towns of the region. In fact, Viola and Sweet point out that
Here’s one of the most effective ways to get noticed by local media and generate positive press coverage: Take a reporter out to lunch. That’s right. Simple as that. Chances are in your town, you have newspaper, radio, or TV reporters who cover the subject you’re involved in. If you’re a pastor or ministry leader, someone’s covering the religious beat. If you’re a musician, writer, or artist, some reporter is covering the culture, media, or entertainment beat. There’s business and sports sections in every local paper. Whatever you do for a living, chances are, the local news outlets are covering it. We spend endless hours complaining that we don’t get coverage for our new album, movie, ministry outreach, product launch, or whatever – when the truth is,
Not long ago, Kathleen and I had the opportunity to be the keynote speakers at the annual conference for the Association of Christian Media in Johannesburg, South Africa. We had about 150 leaders in attendance, and some had to be turned away. The attendees represented a wide range of communicators across Africa, from radio, TV, print, Internet, social media, and more. The attendance was the largest in the organization’s history, and as usual, the incredible experience taught me a few things about using the media to share our faith with the world: