Why Traditional Media Still Matters

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It’s popular to prophesy about the demise of traditional TV, newspapers, print books, radio, and more, but just when you get dressed for the funeral, the dead keep coming back. For instance, from personal experience, I can tell you that when someone releases a new book and are looking for publicity, they still want to be featured on network TV, have a review in major newspapers, and do radio interviews. They know that’s where the largest audience is concentrated. And the research confirms it: 


Why You Should Be Using Google Alerts


If you’re not using Google Alerts, you’re making a big mistake. It’s not about being ego-driven, it’s about knowing what’s being said online about you, issues you deal with, or aspects of who you are. It’s almost like a free, personal PR service.  It’s easy to set up, and this is the place to start. Here’s the secrets to making them work for you:


Everybody Has an Agenda: You Need One Too


When Christians get critical about Hollywood, the gay community, environmentalists, or others, we always bring out the “agenda” card. “Beware the gay agenda.” “Hollywood has a secret agenda.” “This global warming agenda.”  I actually saw a comment on my blog recently warning me that “Hollywood’s agenda is to sell tickets.”  Duh. What a surprise. Here’s the truth:


Four Steps to a Better Social Media Bio

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The biography you write for your various social media platforms is critical for connecting you with people. In many cases, you don’t have much space, and with platforms like Twitter, an intriguing bio is one of the top reasons people decide to follow you. And yet, most people put very little thought into a good social media bio.  Here’s some key suggestions:


What Christians in the Spotlight Know That You Might Not


It seems like every time a well-known pastor does a major news interview, or other visible Christian discusses their faith, appears in the secular press, or releases a controversial book, the Internet lights up with critics from the Christian community. We’re remarkably quick to “defend the faith” and point out why other believers have got it wrong or don’t see things as well as we do. (I especially like the online critics who do it behind a fake name.) I’m all for in-house discussions and debates – and even calling each other to account – but thanks to the Internet, the volume has risen so high, it wouldn’t be surprising if the secular world assumed


Five Ways To Get Your Talent Noticed In 2014


OK – so you’ve worked hard, practiced your craft, and still aren’t getting noticed.  You haven’t sold your screenplay, been offered a movie role, gotten that position you dreamed about.  What do you do?  I’m proclaiming 2014, “The Year of Execution” which means we’re going to focus this blog on making things happen.  To that end, here’s 5 critical things that will help you get your message, talent, gift, or skill noticed in 2014:


Leaders: What To Do When a Crisis Happens

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Rarely a week goes by that you don’t see a public relations nightmare happening at a local church, ministry, or nonprofit. From a leader’s moral failing, to financial improprieties, to inappropriate sexual relationships, there are many ways a crisis can damage or destroy an otherwise great organization. And sometimes a crisis happens that’s not even your fault. That’s why I asked Kathy Lovin, who does a brilliant job managing Public Affairs and Communications for The Salvation Army USA Western Territory for some coaching on handling a crisis. Here’s her excellent advice:


What Leaders Should Learn from Chris Christie’s “Bridgegate”


Chris Christie may be finished as a presidential candidate, and maybe not. But either way, he experienced a potentially catastrophic event this past week with his now famous “Bridgegate” problems. While the vast majority of media critics and consultants agree that he’s handling the crisis very well so far (taking full responsibility, firing people at fault, having a 2 hour press conference to deal with questions), it certainly left him in a difficult position. It’s an instructional moment for leaders of all types for two reasons: