The Power of Public Relations

AdobeStock_74367701 -2

A lot of pastors and ministry leaders ask me about Public Relations – does a church, ministry, or non-profit need it? They’re also concerned about getting positive news coverage, or eventually landing a big platform like CNN, Fox News, or The Today Show.  Back in 2006, the New York Times did an in-depth story on A. Larry Ross – who’s handled public relations for major ministries all the way back to Billy Graham. If you’re a ministry leader and have questions about the value of positive public relations, it’s worth a read…

Comments (0) |

Why You Should Be Using Google Alerts

maxresdefault-1

If you’re not using Google Alerts, you’re making a big mistake. It’s not about being ego-driven, it’s about knowing what’s being said online about you, issues you deal with, or aspects of who you are. It’s almost like a free, personal PR service.  It’s easy to set up, and this is the place to start. Here’s the secrets to making them work for you:

READ MORE » |

Terrorism And The Value of Public Relations and Media

BN-KS454_ISPROP_P_20151012140137

Just in case you wondered if media matters to bloodthirsty, violent revolutionaries, it does – in a very big way. Now that The Islamic State has taken over a vast territory, they have the challenge of winning the hearts and minds of these captured communities. To do that, the terrorist group is launching a massive propaganda campaign to pitch its idea of a utopian state for the Muslim world.  Up to this point,

READ MORE » |

What Churches Should Do If Your Pastor Has Been Using AshleyMadison.com

RHCVE50EJR

Because of the revelations recently about the data leak from the Ashley Madison website that encourages people to engage in adultery, my friend Ed Stetzer posted this statement on his blog: “Based on my conversations with leaders from several denominations in the U.S. and Canada, I estimate that at least 400 church leaders (pastors, elders, staff, deacons, etc.) will be resigning Sunday.” He followed with some excellent advice to the ministry leaders who may be caught up in the scandal. Because of my focus on media and culture, I wanted to follow up with some practical advice elders, board members, and other church staff need to know if a member of your pastoral team has been involved in Ashley Madison, or any other moral failing:

READ MORE » |

What Should Companies Or Nonprofits Do After a Spokesperson’s Arrest?

150818213621-jared-fogle-subway-pitchman-kaye-dnt-ac-00015510-full-169

What do you do after your national spokesperson (or CEO or pastor) has been arrested? (Worse – for being a pedophile.)  That’s what Subway’s leadership is asking this week after the news that Jared Fogle, the former Subway spokesman, plead guilty to possession of child pornography. The federal charges state that he repeatedly paid to engage in sexually explicit acts with children and that he received and distributed child pornography. The documents also say that Fogle, 37, used Web sites for commercial sex and traveled extensively to engage in sexual acts with minors from 2007 until June 2015. So the question becomes

READ MORE » |

The 10 Most Common Communication Problems

Roger_Ailes,_June_2013

You may not know that before he was President of Fox News and Chairman of Fox Television Stations Group, Roger Ailes ran a corporate communications firm. He advised presidents like Ronald Reagan, celebrities, and major corporate CEO’s. In his book “You Are The Message” he lists the 10 most common communication problems that apply to speakers, executives, and leaders of all kinds. Here’s the list, because it’s worth thinking about. Which of these do you have the most difficulty?

READ MORE » |

What To Do The First 24 Hours After a Leader’s Moral Failure

Dollarphotoclub_51638517

In the religious and nonprofit world, a leader’s moral failure still has a major impact. Along with the theological and scriptural issues, there’s also a significant trust issue involved. The common thinking is that if he or she can’t be trusted to honor marriage vows, then the leader is likely untrustworthy in other areas as well. However you personally fall on the spectrum of that thinking, the truth is, churches, ministries, and nonprofits take a heavy hit when a leader has an affair, or worse, is involved in illegal sexual behavior. In these cases, how the organization reacts in the first 24 hours is critical. Having advised numerous organizations through these difficult situations, here’s my recommendations for the first 24 hours of the crisis:

READ MORE » |