Ron Busroe: Communicating on a National Scale

How the Salvation Army Tells Its Story

Our company, Cooke Pictures, helps numerous national organizations tell their story in today’s cluttered and distracted culture. As a result, I love hearing the stories of others who are helping their churches, nonprofits, and other organizations tell their stories more effectively. A number of years ago, I met Lt. Colonel Ron Busroe, who is currently National Community Relations & Development Secretary at The Salvation Army’s National Headquarters. In simpler terms, that means he’s the

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United Airlines and the Firestorm of Social Media

Is Your Organization Ready for Online Criticism?

For a Christian leader, the recent blow-up at United Airlines should be a teaching moment on the power of social media. You no doubt heard the story about an overbooked flight, and the passenger (who had paid for his ticket and was already seated on the plane) who was physically ejected for another passenger. Right or wrong, the incident was recorded on video and it quickly became the top story in the media. By the next morning, the social media memes had been launched:

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How to Lead During Times of Chaos

There’s lots of media talk about the British government being in “chaos” as a result of the “Brexit” vote. There’s a lot of exaggeration there – after all, the media is about sensationalism, since that’s what sells newspapers and media advertising. But there’s no question that many companies, churches, and nonprofit organizations experience times of chaos, and many times over the years, I’ve been asked to

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The Power of Public Relations

A lot of pastors and ministry leaders ask me about Public Relations – does a church, ministry, or non-profit need it? They’re also concerned about getting positive news coverage, or eventually landing a big platform like CNN, Fox News, or The Today Show.  Back in 2006, the New York Times did an in-depth story on A. Larry Ross – who’s handled public relations for major ministries all the way back to Billy Graham. If you’re a ministry leader and have questions about the value of positive public relations, it’s worth a read…

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Why You Should Be Using Google Alerts

If you’re not using Google Alerts, you’re making a big mistake. It’s not about being ego-driven, it’s about knowing what’s being said online about you, issues you deal with, or aspects of who you are. It’s almost like a free, personal PR service.  It’s easy to set up, and this is the place to start. Here’s the secrets to making them work for you:

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Terrorism And The Value of Public Relations and Media

Just in case you wondered if media matters to bloodthirsty, violent revolutionaries, it does – in a very big way. Now that The Islamic State has taken over a vast territory, they have the challenge of winning the hearts and minds of these captured communities. To do that, the terrorist group is launching a massive propaganda campaign to pitch its idea of a utopian state for the Muslim world.  Up to this point,

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What Churches Should Do If Your Pastor Has Been Using AshleyMadison.com

Because of the revelations recently about the data leak from the Ashley Madison website that encourages people to engage in adultery, my friend Ed Stetzer posted this statement on his blog: “Based on my conversations with leaders from several denominations in the U.S. and Canada, I estimate that at least 400 church leaders (pastors, elders, staff, deacons, etc.) will be resigning Sunday.” He followed with some excellent advice to the ministry leaders who may be caught up in the scandal. Because of my focus on media and culture, I wanted to follow up with some practical advice elders, board members, and other church staff need to know if a member of your pastoral team has been involved in Ashley Madison, or any other moral failing:

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