Brainstorming is popular – way popular – especially in corporations and nonprofit organizations. But the truth is, research has shown over and over that people produce better quality ideas when they start by working alone. And yet, companies, nonprofits, and churches have enshrined “brainstorming” as the #1 go-to method for coming up with new ideas. Why?
Social media “hashtags” have become a ubiquitous part of posting, since it expands our visibility and helps generate more viewers. They’re particularly helpful with generating momentum for a cause or campaign. But what many leaders don’t realize is the possibility that hashtags can backfire. Recently, American Airlines posted a campaign on Twitter with the hashtag #GoingForGreat. It’s purpose was to motivate followers to share on social media how they’re AA’s biggest fan. Here’s the exact post:
Short blog post, powerful question: Is your organization run by the best ideas, or an organizational chart? Leadership is important, but as Apple co-founder Steve Jobs put it: “You [the organization] have to be run by the best ideas, not hierarchy. Otherwise, good people don’t stay.” It’s one of the biggest reasons teacher’s unions (and other unions as well) are in trouble across the country. They’re based on
Mary Hutchinson, direct response maven from “Inspired Direct” outside Boston sent me this most excellent post that you should forward to anyone considering going on TV or starting a non-profit or religious media ministry:
When Christians get critical about Hollywood, the gay community, environmentalists, or others, we always bring out the “agenda” card. “Beware the gay agenda.” “Hollywood has a secret agenda.” “This global warming agenda.” I actually saw a comment on my blog recently warning me that “Hollywood’s agenda is to sell tickets.” Duh. What a surprise. Here’s the truth:
The biography you write for your various social media platforms is critical for connecting you with people. In many cases, you don’t have much space, and with platforms like Twitter, an intriguing bio is one of the top reasons people decide to follow you. And yet, most people put very little thought into a good social media bio. Here’s some key suggestions:
Although this promo video from John St. Advertising Agency in Toronto is a parody, it points to the ridiculous extremes we’ve gone to when it comes to branding. From a religious perspective, when I wrote my original book “Branding Faith” it was a dirty word inside church and ministry circles and the concept was rarely mentioned by pastors, leaders, or church members. A number of years later when I updated and revised the book to “Unique: Telling Your Story in the Age of Brands and Social Media”, I noticed there are
When most advertisers create media campaigns or television commercials, they usually assume the target audience is similar to them. Church, ministry, and nonprofit communicators often do the same. But a recent story in the Wall Street Journal reminded me just how different people are – and why it matters for sharing our message. For instance, we normally think of Christmas as a time of love, sharing gifts, and loving the time spent with family. But recently, the journal reported a survey conducted by British hotel chain TraveLodge: