Why Traditional Media Still Matters

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It’s popular to prophesy about the demise of traditional TV, newspapers, print books, radio, and more, but just when you get dressed for the funeral, the dead keep coming back. For instance, from personal experience, I can tell you that when someone releases a new book and are looking for publicity, they still want to be featured on network TV, have a review in major newspapers, and do radio interviews. They know that’s where the largest audience is concentrated. And the research confirms it: 

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The Demise of Newspapers and The Desperation of the Los Angeles Times

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I finally decided to pull the plug on my LA Times newspaper subscription yesterday. Understand that I’m a committed newspaper reader, and it was tough. I understand that newspapers have always had political points of view, but in recent years the Times has moved more and more Left until they read more like the in-house publication of the Democratic Party. In fact, one of the great LA Times stories of the last year was that when they dropped Left wing columnist Robert Sheer and started a weekly column by a single conservative writer – Jonah Goldberg – Barbara Streisand was so upset that she threaten to drop her subscription. That’s Hollywood for you. But more important,

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Who Exactly Is Your Audience?

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In one chapter of the fascinating new book by Frank Viola and Leonard Sweet – “Jesus: A Theography,” they raise some interesting points concerning Jesus’ audience. Even though He engaged the Rabbis on a regular basis, they make it clear His main audience wasn’t religious leaders. He wasn’t trying to persuade or convert the Jewish establishment because they didn’t respect his credentials or authority. Jesus focused on the common people. That’s why he spent so much time in villages, rather than the major towns of the region.  In fact, Viola and Sweet point out that

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What I Learned from African Media Professionals

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Recently, Kathleen and I had the opportunity to be the keynote speakers at the annual conference for the Association of Christian Media in Johannesburg, South Africa. We had about 150 leaders in attendance, and some had to be turned away. The attendees represented a wide range of communicators across Africa, from radio, TV, print, Internet, social media, and more. The attendance was the largest in the organization’s history, and as usual, the incredible experience taught me a few things about using the media to share our faith with the world:

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