How Social Media Hashtags Can Backfire

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Social media “hashtags” have become a ubiquitous part of posting, since it expands our visibility and helps generate more viewers. They’re particularly helpful with generating momentum for a cause or campaign. But what many leaders don’t realize is the possibility that hashtags can backfire. Recently, American Airlines posted a campaign on Twitter with the hashtag #GoingForGreat. It’s purpose was to motivate followers to share on social media how they’re AA’s biggest fan. Here’s the exact post:

Godinterest: The “Christian” Version of Pinterest?

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Do we really need Godinterest?  Another Christian version of a successful idea?  (Right down to the font style of the logo).  When will we start creating instead of simply ripping off the world?   I find it fascinating that God chose to introduce Himself to us in the first verse of the Bible as a “Creator.”  We’re made in His image, and yet we refuse to embrace that calling.  Let me know what you think, because I believe it’s high time we started leading the culture instead of doing a poor imitation.

Why Aren’t We Taking The Digital Mission Field Seriously?

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Since Facebook passed the billion member mark about a two years ago, it’s become (by population) the 3rd largest country in the world – somewhere between the United States and India. In that scenario, the question for the Church becomes “Who’s sending missionaries to that country?” Or “Who’s planting churches in that country?” Certainly many churches, ministries, and their leaders have a social media presence, but are we really thinking deeply about how we can

Four Steps to a Better Social Media Bio

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The biography you write for your various social media platforms is critical for connecting you with people. In many cases, you don’t have much space, and with platforms like Twitter, an intriguing bio is one of the top reasons people decide to follow you. And yet, most people put very little thought into a good social media bio.  Here’s some key suggestions:

How To Increase Your Social Media Influence

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Maybe you don’t think you’re failing, but the truth is – you could be having so much more influence than you have right now. You could have more followers, more engagement, and more results – but you have to take it seriously. Twitter, Facebook, Pinterest, and other social media platforms are fun – but they’re also serious business tools. Unless you start taking them seriously, you’ll never increase your followers or your influence. To that end, here’s what I recommend:

Do You Have a Social Media “Friend” Who Annoys You? Dump Them.

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When Facebook, Twitter, Pinterest, Goodreads, or other social media platforms became available, most of us jumped on them with great excitement. We “friended” everyone we could find. But now, months or years later, we all have “friends” that annoy the heck out of us. Maybe they’re obsessive about one thing, or they just have weird rants, or feel their one purpose in life is to criticize whatever you post. Here’s the answer: