You can take this to the bank: Far too many ideas, organizations, and personal careers fail because they didn’t see the threats coming in time. For example, the Wall Street Journal reported recently that big food brands are in trouble. “For over a century, brands such as Kellogg’s cereal, Campbell ’s soup and Aunt Jemima pancake mix filled pantries of American households that wanted safe, affordable and convenient food. They provided companies with reliable revenue growth from grocery shelves, and there was
How do original thinkers think? That’s a big question. Adam Grant has done some fascinating research into the habits of original thinkers and recently shared his results at a TED Talk. If you’re a creative, or know someone who is, please share this video presentation. Every creative person in America needs to see it:
Today’s post is from branding expert Krysta Masciale, co-founder of Big Deal Branding here in Los Angeles. We were talking recently and she brought up a great point – has the work of “creators” been usurped by “curators” who are organizing other people’s creative work? While the role of a curator is important, is the growing popularity of curation changing how we look at creativity and its importance? Read her post and let me know what you think:
Brainstorming is popular – way popular – especially in corporations and nonprofit organizations. But the truth is, research has shown over and over that people produce better quality ideas when they start by working alone. And yet, companies, nonprofits, and churches have enshrined “brainstorming” as the #1 go-to method for coming up with new ideas. Why?
After the previous post about why brainstorming doesn’t work for many people, I received a number of comments from people who like to do it, but don’t get good results. If you’re a brainstorming person, and the method works for you, here are four keys that might make it more productive. By bringing multiple perspectives to the table, your team gains insight you might never have considered, plus you’re adding years of experience to solving the creative problem. But most brainstorming sessions don’t yield much – or fail completely. If that’s your problem, here’s four key reasons you’re not getting more from your creative team:
I love creativity and think we should all be more creative. Some people think they simply aren’t creative, but the truth is, we’re all born with wonderful imaginations. Just put a group of toddlers in a room and you’ll see they’re all wildly creative. So everyone is born creative. But something happens around elementary school that starts pushing that creativity to the back of the room. But the more important question for today is, considering the millions of writers, artists, inventors, and filmmakers that have gone before us, can we actually be
I was reading a piece by novelist and travel writer Paul Theroux in the Los Angeles Times recently, and he was asked about writing that stands up over the years. He said, “A lot of books that you read as a youth don’t stand up. “A Catcher in the Rye” didn’t stand up. “On the Road” didn’t stand up. Henry Miller doesn’t stand up. But at the time [when you’re 18], you’re thinking, “God, this is great!” Even “The Stranger,” Albert Camus, didn’t stand up. But … you reread
More and more research seems to point to the fact that true innovator’s brains are actually different from other people’s brains. The big difference is that original thinkers – iconoclasts – innovators – whatever you want to call them, see the world differently than everyone else. Too many of us think “automatically” – in other words, we assume the way things should be, take a lot for granted, and don’t challenge our perceptions. But innovators don’t make those assumptions, and generally see the world the way it is. The secret of being an innovator is to