New Media’s New Passion for Old Television

Just when most critics of TV were convinced online platforms had nailed the TV coffin shut, a resurrection of sorts is happening. And of all places, that TV resurrection is happening because of the online platforms we thought would would kill it. This year alone, online companies like Vice Media, BuzzFeed, Huffington Post and others are moving into new territory:

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Fake News On Social Media Can Destroy Your Reputation

It was reported a few years ago that a Twitter post by Bank of America’s CEO Ken Lewis was asking for recommendations of a good prostitute in Salt Lake City.  The only problem?  It was a fake Ken Lewis Twitter account set up by someone trying to damage his reputation.  Anyone can be hurt by this “social media identity theft” – especially if you’re a

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Do You Need a Social Media Manifesto?

Social media has revolutionized our world by giving individuals the potential to become weapons of mass influence. It’s been said that a housewife in Tulsa can bring down a major corporation just from the momentum of social media. But with all weapons they can be used for good or evil. They can protect or they can destroy. With this great power comes a great responsibility and a desperate need for standards. That’s why Jeremy Burton wrote

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How to Win on Social Media Today

Last week, our team participated in Variety Magazine’s Entertainment and Technology Summit hosted at the Four Seasons Hotel in Beverly Hills. It featured representatives from the top media companies in the digital space today, all discussing what’s working and what’s not.  I asked Wendy Wong, our digital strategist at Cooke Pictures to share with our readers her key insights from the event.  Here’s her thoughts:

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Why Traditional Media Still Matters

It’s popular to prophesy about the demise of traditional TV, newspapers, print books, radio, and more, but just when you get dressed for the funeral, the dead keep coming back. For instance, from personal experience, I can tell you that when someone releases a new book and are looking for publicity, they still want to be featured on network TV, have a review in major newspapers, and do radio interviews. They know that’s where the largest audience is concentrated. And the research confirms it: 

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Your Social Media Profile Is More Important Than You Think

When it comes to a “profile” or “bio” on social media, most people just have fun with it. That’s OK, but if you want to be an influencer, get noticed, or grow your followers, a more creative and strategic profile can give you a big boost.  Here’s the three most important areas most people need to fix:

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