The Middle Eastern Anti-Terror Spot That’s Going Viral

Adweek recently profiled a new extended anti-terror TV commercial that’s actually going viral in the Middle East. It’s a 3 minute telecom ad that was created for Ramadan, when TV viewing increases throughout Arab countries. As Adweek reports, the spot “Features a range of nationalities pleading with a suicide bomber not to carry out an attack, by appealing to his faith, and sense of shame, with a gentler reading of what it means to be

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What You Should Expect From A Church Website

The world of website development has come so far that there’s very little you can’t do online these days. But in spite of the progress – including easy to build websites like Squarespace, Wix, and others – churches, ministries, and nonprofit organizations still struggle getting their websites to accomplish their goals. Sometimes it’s an expectation problem (because after all, they don’t teach website development in seminary or Bible college) and sometimes it’s a lack of good advice. Either way, I decided to create a baseline list of what your website should be able to do. And if it doesn’t, you need to have a serious talk with your in-house webmaster or your outside vendor:

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Want More Online Viewers? Make It Shorter

Video Length Matters in an Digital World

I’ve been teaching for a long time that too many churches and religious organizations are making a huge mistake by only posting full length sermons and teachings on either their website or podcasts. Certainly it’s fine (and a good idea) to archive your live stream, media programming, and other content in full online. However, when it comes to people actually viewing it, it’s an

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New Media’s New Passion for Old Television

Just when most critics of TV were convinced online platforms had nailed the TV coffin shut, a resurrection of sorts is happening. And of all places, that TV resurrection is happening because of the online platforms we thought would would kill it. This year alone, online companies like Vice Media, BuzzFeed, Huffington Post and others are moving into new territory:

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Fake News On Social Media Can Destroy Your Reputation

It was reported a few years ago that a Twitter post by Bank of America’s CEO Ken Lewis was asking for recommendations of a good prostitute in Salt Lake City.  The only problem?  It was a fake Ken Lewis Twitter account set up by someone trying to damage his reputation.  Anyone can be hurt by this “social media identity theft” – especially if you’re a

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Do You Need a Social Media Manifesto?

Social media has revolutionized our world by giving individuals the potential to become weapons of mass influence. It’s been said that a housewife in Tulsa can bring down a major corporation just from the momentum of social media. But with all weapons they can be used for good or evil. They can protect or they can destroy. With this great power comes a great responsibility and a desperate need for standards. That’s why Jeremy Burton wrote

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