Why Traditional Media Still Matters

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It’s popular to prophesy about the demise of traditional TV, newspapers, print books, radio, and more, but just when you get dressed for the funeral, the dead keep coming back. For instance, from personal experience, I can tell you that when someone releases a new book and are looking for publicity, they still want to be featured on network TV, have a review in major newspapers, and do radio interviews. They know that’s where the largest audience is concentrated. And the research confirms it: 

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Your Social Media Profile Is More Important Than You Think

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When it comes to a “profile” or “bio” on social media, most people just have fun with it. That’s OK, but if you want to be an influencer, get noticed, or grow your followers, a more creative and strategic profile can give you a big boost.  Here’s the three most important areas most people need to fix:

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Want More Online Viewers? Make It Shorter

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I’ve been teaching for a long time that too many churches and religious organizations are making a huge mistake by only posting full length sermons and teachings on either their website or podcasts.  Certainly it’s fine (and a good idea) to archive your live stream, media programming, and other content in full online.  However, when it comes to people actually viewing it, it’s an

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7 Secret Strategies to Grow Web Traffic & Influence (On a Shoestring Budget)

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I receive so many questions about using your website and social media presence to increase your influence that I decided to ask my friend Miles Anthony Smith for his advice.  Miles works with Rawhide Boys Ranch as their Digital Marketing Director and is the author of Why Leadership Sucks™ and Becoming Generation Flux.  Miles shared with me his 7 key strategies for growing your web traffic and influence (and how to do it on a budget).  Here’s his advice:   ​

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Playboy Starts Covering Up. Is That A Good Thing?

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By now, nearly everyone has heard about Playboy magazine’s decision to cover up their models – at least a bit. In the age of online pornography, where extremes have become so accessible (and acceptable), Playboy has become pretty tame by comparison. And their drop in subscribers confirms that people are going elsewhere for their porn fix. At it’s peak, Playboy boasted

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