Yes Christian Leaders: Radio Still Matters

In a world that’s gone Internet crazy it’s easy to convince churches and ministries about the importance of only using web strategies or social media as evangelism tools. After all, with more than 1.79 billon active users, by population, Facebook is now the largest country in the world, which means it’s time to start sending online missionaries and planting churches in that country. Online evangelism is an easy sell to a new generation of pastors and leaders who have been posting their lives online since childhood. But lost in the Internet frenzy is the power of traditional media – particularly radio.

READ MORE » |

It’s The 25th Anniversary of Cooke Pictures!

…so we’re having a contest!

December, 2016 is the 25th anniversary of launching our media production and consulting company Cooke Pictures! Over the years our team has had the opportunity to help thousands of churches, ministries, and nonprofits tell their story and make a greater impact through media. And now, it’s time for us to give back:

READ MORE » |

Why You Should Attend “The Process” Summit on How Movies Are Really Made

At the National Religious Broadcasters Conference in Nashville, I’ll be hosting a 2 hour special event called: “The Process: Advice from Hollywood about Getting Your Project Produced.” It will be held at the Gaylord Opryland Hotel in Nashville on Monday February 23rd from 12:00 PM – 2:00 PM. The summit will be a

READ MORE » |

How Can We Make Christian TV More Relevant?

Yesterday the United States Supreme Court handed down a major decision in the Hobby Lobby case. It was a landmark ruling for religious protections in the marketplace, and as the Wall Street Journal wrote, it was “one of the most important rulings on religion in years.” The news was everywhere except one curious place: Christian TV. Please tell me if I missed it, but I have DirecTV, which includes the following Christian television networks:

READ MORE » |

Momentum: What It Is, And Why You Need It To Achieve Success In The Media

Pastors and ministry leaders come to me from time to time and ask an interesting question: “Do for me what you did for Joel Osteen.”  Apparently they think it’s easy. But whenever I’ve worked with people like Joel Osteen, Billy Graham, Joyce Meyer, Jack Graham, and others – or big organizations like The Salvation Army, or The American Bible Society, it wasn’t me doing something magic – it was give and take, commitment, time, and a lot of creativity from our team and theirs – not to mention the ministry leaders themselves. But too many pastors who want to be on TV today think it’s a just a matter of buying better cameras, lighting the sanctuary better, or creating a more interesting show open.  Let me tell you what it takes:

READ MORE » |

Creatives: You’re About to Be Embarrassed

At the National Religious Broadcasters Convention earlier this year, I had the opportunity to meet Libby Stewart and Erika Filer. Both young ladies are 14 and in the eighth grade. Back in September, unhappy with what they were seeing in magazines and social media focused on young teen girls, they decided to create their own account on Instagram for teenage girls. They’re called

READ MORE » |

Multi-Camera Video Directors in Church – Why It Shouldn’t Be a Volunteer

There are many churches today that are shooting their worship services, concerts, and other events with multiple cameras. Whether you have a broadcast media ministry or not, it’s not unusual to use multiple cameras and switch them live for the IMAG screens, DVD sales, or eventual TV broadcasts. But in more and more churches and ministries, I’m seeing a disturbing trend that devalues the multi-camera director. Sometimes it’s the

READ MORE » |