Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated with how few people are responding to our message, whether it’s in books, on social media, or broadcast radio or TV.  It just seems people aren’t listening the way they should. It could be a lot of things, including repetition, competition, or maybe the culture has simply changed. But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, what we call a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a complete re-brand, or just a refresh:

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Are People Honoring You, Or Who You Represent?

Why It's Important To Know The Difference

A few years ago, I noticed something really interesting at a major Christian ministry.  It was a very respected organization, and the founder/leader was widely admired and had enormous integrity.  As a result of the leader’s long track record of excellence and earned respect, several of his executives in the organization (as his representatives,) were treated very respectfully by outsiders. So respectfully in fact, that their pride started getting them confused.  Some of them lost sight that the reason for all that respect was the founder, not them. But ego being what it is,

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My Most Popular Blog Posts of 2016

It’s always interesting to see what I’ve written during the year that resonates with the widest audience. So looking back, here are the most popular posts I’ve written during 2016. There’s a few things for everyone, including some that would help your team, and some that would help you. Take a look, and see if there’s anything you may have missed – or might be worth reading again. And as always, feel free to leave your comments:

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Leadership Lessons I’ve Learned from The Salvation Army’s Jim Knaggs

My friend Jim Knaggs is retiring from a long leadership career in The Salvation Army. He finishes his work as the Commissioner for the Western Territory of the United States, and certainly as one of the most respected leaders in this remarkable global organization. I’ve had the opportunity to work with Jim for the last few years as we created The Salvation Army Vision Network – the first “digital street corner” for an organization that was founded by

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