The Main Thing You Need to Know About Fundraising

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So many churches, ministries, and nonprofits struggle with fundraising these days, and there’s no question that in today’s culture, there are many challenges with raising money. So I asked Tim Smith (who’s been involved in donor development for a long time, and today is the Chief Development Officer of The Museum of the Bible in Washington, DC.) what he considers the “main thing” when it comes to fundraising. Here’s his reply:

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How to Maximize Volunteers

The Lifeblood of a Church, Ministry, or Nonprofit

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One of the biggest challenges many of our clients face is maximizing their volunteer teams.  Some have just given up and don’t use them at all.  However, no matter how big your organization, you can stretch your resources and impact by bringing on motivated volunteers.  I asked Dan Wathen, our Executive Producer at Cooke Pictures about it because he’s been a church media director and knows just how effective great volunteers can be for an organization.  When it comes to creating a great volunteer team, here’s Dan’s suggestions:

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The Biggest Mistake Church Leaders Can Make

 Don't Try to Be All Things to All People

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Since writing my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I’ve had the opportunity to meet a number of experts in the field who have significant things to say to church leaders about the power of a great brand.  One of those experts is Denise Lee Yohn, author of the book “What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest.”  I asked Denise if she could share one message with pastors and ministry leaders today, what would it be?  Here’s her answer.  It’s counter-intuitive for many, but from my experience, worth considering:

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Leaders: Is A Member of Your Team Holding You Back?

Here's how to figure it out...

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A large organization needed to hire an web-design agency, so they interviewed and evaluated five choices. The leadership team made the final decision, so after careful consideration it was decided by a majority which agency would be best. However, the organization’s communications director – the in-house person who would be the point person with the agency, didn’t like the choice. He wanted another web design company he knew and was more comfortable with, but he had to abide by the leadership team’s decision.  However,

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How to Make Leadership Succession Work

A Personal View

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Back in my college days, I lived across the hall from Larry Stockstill, who would eventually become pastor of Bethany Church in Baton Rouge, Louisiana. Back in the day, he led worship on campus, but he was also one of the stars on our intramural football and basketball teams! Needless to say, he’s always been a fascinating leader. But one of his greatest accomplishments is

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Four Important Keys to Successful Fundraising Videos

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Hundreds of nonprofit organizations and religious ministries use fundraising videos to tell their story. It’s a powerful medium, and along with other projects, our team at Cooke Pictures produces fundraising and donor development videos for some of the largest nonprofits and ministries in the country. After years of producing these around the world, we’ve discovered some important keys to creating an impact with the audience. The next time your organization considers a promotional or donor video for your website or to show at a live event, here’s some important principles to remember:

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Guest Blog: A Message to Church Communication and Media Directors

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I asked Dan Wathen, our Executive Producer at Cooke Pictures to write a post about church and ministry communication directors.  Before Dan worked with us, he directed a national Christian television program, and then was in charge of communications and media at a large church in South Texas. When I found him, he had come to Hollywood where he was working in feature film distribution. So he’s worked both sides of the media fence. That’s why for everyone who feels “stuck” as a church communications or media director, this post may just be for you:

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Leadership Guest Post: Who’s Holding Your Ladder?

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Today I’ve asked leadership expert Sam Chand to give us one of the most important principles he’s ever learned about leadership.  Sam’s one of the most respected consultants and coaches in the world, and I’m always interested in any insights he has about leadership.  Here’s Sam’s answer to my question:

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