Church and Ministry Communication and The Power of Being Consistent

A Guest Post from Dawn Nicole Baldwin

When our team at Cooke Pictures leads sessions on church communication and leadership, our growth strategist, Dawn Nicole Baldwin, always emphasizes consistency. I’ll never forget seeing a local church who advertised everywhere as a “family friendly church.” But when we visited on Sunday, we noticed a large sign that said “No children allowed in the sanctuary.” Inconsistent? Yeah. So I asked Dawn to write a guest post today to explain exactly how consistency can increase the impact of communicating your message:

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What Do You Have to Trade To Be a Success?

The highest levels of performance in sports, the workplace, school, or the nonprofit world, never happen without trade-offs and sacrifice.  The extra hour an Olympic athletic spends training is an hour less he or she can spend with their family.  The extra effort it takes to win that major client project means chipping away at your personal life.  For most people, the illusive idea of work/life balance is an illusive ideal, because in reality, it’s one of the most difficult goals you can achieve.  That’s why I moved from

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What Leaders Could Learn From How Elon Musk Communicates

Recently, an email went public that entrepreneur Elon Musk sent to Tesla employees. Although it was originally sent a few years ago, it reveals a lot about how communication is handled at Tesla, and the implications for other organizations – including churches, ministries, and nonprofits. Take a look and then think about how Musk’s philosophy could impact your organization. Here’s the email (which Tesla has verified was sent to all employees):

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An Open Letter About Why It’s Time to Ditch Open Letters

The idea of “Open Letters” has become all the rage these days. You can find “Open Letters” in newspapers, magazines, or online addressed to politicians, religious leaders, CEO’s, and even to local high school football coaches. I don’t know who wrote the first open letter – and he or she may have had a legitimate issue and wanted to bring it up in a public space. But today, they’re so ubiquitous that in my opinion they’ve

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It’s Time to Stop Creating Lame Marketing Campaigns for Millennials

(Or anyone else for that matter)

Thinking about all the trendy advertising efforts businesses and churches have done to millennials is depressing. Churches are especially guilty of cheesy, overdone, stock footage driven marketing efforts because anytime you try to reach an audience through what you ASSUME is their style, behavior or choices – or you try to group them all into a research statistic – you can always bet on failure. Shortcuts don’t

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The Problem When Christians Become Armchair Quarterbacks

Of all the damage Hurricane Harvey did to south Texas, one of the most frustrating revelations was the number of Christians who felt “called” to be armchair quarterbacks. Plenty of them surfaced writing about what Joel Osteen and Lakewood Church did wrong (in their opinion). But it’s also reminded me of all the others who feel just as “called” to address the theology, style, behavior, choices, and other aspects of numerous pastors, leaders, and

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Facing the Canon with J John

My long time friend J John is one of the most powerful, compelling, and hilarious speakers I know.  Based in the United Kingdom, he has an amazing ministry with a global reach. Recently he broadcast a one-hour television episode we did together for his “Facing the Canon” TV series.  (J John is a Canon in the Church of England, so sorry to disappoint, but I wasn’t shot out of anything.) He’s a terrific interviewer, and if you watch the program, you’ll discover just about everything I know about media, working behind the scenes with churches and ministries, and how to engage today’s culture.  We had a terrific time and I think you’ll enjoy it:

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