The Truth About Using Ghostwriters for Christian Books

Today we live in an era of megachurches, major ministries, and global nonprofits. In some ways (both good and bad), these large religious and nonprofit organizations have become like international corporations, involving radio and television studios, publishing businesses, international conferences, educational outreaches, and more. And the bigger churches and ministries grow, the less time their leaders have to

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Do Donors Prefer Email or Snail Mail?

The answer will surprise you...

Most donors see advantages to both e-mail and direct mail communication from the organizations they support, and a new study reveals that very few completely reject one form or the other. The study, of 1,000 American charitable donors shows that very few donors consistently see e-mail or direct mail as a better way for non-profit organizations to communicate with them. The Donor Mindset Study, conducted jointly by Grey Matter Research (Phoenix, AZ) and Opinions 4 Good (Op4G, Portsmouth, NH), asked donors to compare the two methods of communication from organizations they already support on six different factors. Which method is:

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By The Time You See the Threat, It’s Already Too Late

There's a career killing bullet out there with your name on it.

You can take this to the bank: Far too many ideas, organizations, and personal careers fail because they didn’t see the threats coming in time. For example, the Wall Street Journal reported recently that big food brands are in trouble. “For over a century, brands such as Kellogg’s cereal, Campbell ’s soup and Aunt Jemima pancake mix filled pantries of American households that wanted safe, affordable and convenient food. They provided companies with reliable revenue growth from grocery shelves, and there was

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Ron Busroe: Communicating on a National Scale

How the Salvation Army Tells Its Story

Our company, Cooke Pictures, helps numerous national organizations tell their story in today’s cluttered and distracted culture. As a result, I love hearing the stories of others who are helping their churches, nonprofits, and other organizations tell their stories more effectively. A number of years ago, I met Lt. Colonel Ron Busroe, who is currently National Community Relations & Development Secretary at The Salvation Army’s National Headquarters. In simpler terms, that means he’s the

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Before You Melt Down Over an Email Read This Post

Every day, people misunderstand email messages. In fact, one study in the Journal of Personality and Social Psychology reports that the tone in an email is misinterpreted 50 percent of the time. But it gets worse – the same study discovered 90 percent of people think they’ve actually correctly interpreted the tone of emails they receive. That means

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Ten Ways to Cultivate Donors For Your Nonprofit Organization

A few years ago while speaking at the African Christian Broadcasting Conference in South Africa, I asked Mary Hutchinson who founded a donor development firm to submit a guest post on a topic that would make a difference for our readers.  After reading my post on How to be a Better Communications or Media Director, she began to consider how ministry staff on the “donor side” of communications could be more effective. It’s great to have a brilliant and effective program, podcast, and website, but what can you do to keep those people engaged and supporting your cause?  Sadly, Mary passed away since that time, but her advice is still worth hearing.  Here’s Mary’s top ten suggestions for cultivating donors for your nonprofit or ministry:

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Why Being is More Important Than Doing

You Should Worry Less About What You Do, and More About Who You Are

In the Christian community, the last generation of leaders has often been called the “builder generation.” These were men and women who accomplished great things – including founding universities, launching massive media networks, and building ministries with a global outreach. They were great “doers.” The problem was, far too often they

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Let’s Turn Empty Department Stores into Churches

During the last recession, I wrote a blog post suggesting that pastors needing a building should look at bankrupt car dealerships. During that time, car dealers were going under across the country, and many were leaving modern buildings, excellent parking, and large interior spaces that would make great sanctuaries. Since that time, a number of pastors took me up on the idea and today in many cities you can find

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