Will Livestreaming a Worship Service Hurt a Church’s Attendance?

Today, hundreds (probably thousands) of churches today are livestreaming their Sunday services. But in spite of those numbers, there’s still a significant number of pastors worried it will give their members a reason to stay home instead of show up at church. I’ve searched for empirical data on live streaming and its impact on church attendance, and I can’t find any (if you know any studies, please let us know.) But at our media consulting company, Cooke Pictures, we’ve helped numerous churches livestream their services and in every case, it’s been a positive experience. As I’ve shown in other posts,

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United Airlines and the Firestorm of Social Media

Is Your Organization Ready for Online Criticism?

For a Christian leader, the recent blow-up at United Airlines should be a teaching moment on the power of social media. You no doubt heard the story about an overbooked flight, and the passenger (who had paid for his ticket and was already seated on the plane) who was physically ejected for another passenger. Right or wrong, the incident was recorded on video and it quickly became the top story in the media. By the next morning, the social media memes had been launched:

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Disasters Rarely Happen Because of One Big Mistake

It's Usually the Trail of Little Ones...

When problems happen, we often look back for one big mistake – one poor decision as the culprit.  But the truth is, most problems don’t happen because of a big mistake, more often it’s a trail of small ones.  A few years ago, theatrical producer Peter Schneider, writing about all the problems the Broadway production of “Spiderman” experienced, quoted writer Jon Krakauer on the subject of big disasters:

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What You Should Expect From A Church Website

The world of website development has come so far that there’s very little you can’t do online these days. But in spite of the progress – including easy to build websites like Squarespace, Wix, and others – churches, ministries, and nonprofit organizations still struggle getting their websites to accomplish their goals. Sometimes it’s an expectation problem (because after all, they don’t teach website development in seminary or Bible college) and sometimes it’s a lack of good advice. Either way, I decided to create a baseline list of what your website should be able to do. And if it doesn’t, you need to have a serious talk with your in-house webmaster or your outside vendor:

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Pastors, Ministry Leaders, and Media Teams: When It’s Time to Break the Cycle

After decades working in Christian media, I’ve noticed a lifecycle that happens in a significant number of churches and ministries when it comes to media. It’s serious, and I’ve seen it happen again and again, often leading to disaster. In fact, when a pastor or leader doesn’t start a media ministry with experienced advice and counsel (which is usually what happens), this unfolds in virtually every case. Here’s the timeline:

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When Employees Control Organizations From the Bottom

The Tragedy of Leadership Turned Upside Down

Have you ever worked for an organization who had a low level employee in charge? Certainly not by title, but through his or her behavior, they virtually ran the organization. Here’s one I encountered a few years ago: An employee at a large Christian ministry was responsible for scheduling outreaches, volunteers, and equipment. The employee wasn’t a department head or on the leadership team in any way. However, the employee

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What BMW Knows About Videos That Churches Need to Learn

I’ve written many times on the power of short videos and how Christian organizations can benefit from their incredible popularity. Now, Michael Goefron, writing for MediaPost shares some secrets about why major brands like BMW are expanding and using longer form videos. As I read his article, I found a few things that stood out that churches, ministries, and nonprofit organizations could learn. Here’s what Michael had to say along with my application after each point:

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Leaders: Don’t Let The Insignificant Drag You Down

When Details Destroy

I once worked with a CEO that was obsessed with the most mundane details at his company. He led a team of more than 4,000, and yet he actually supervised the writing of the payroll checks. He studied the company’s social media posts – not for their effectiveness – but he personally wanted to deal with any critics of the company. He wanted to be in low level meetings that in my opinion were a total

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