What I Learned From Jack Graham About Leadership


Whenever I think of “leadership” I think of Jack Graham, pastor of Prestonwood Church in Dallas, Texas. While I’ve had the incredible opportunity to work with Jack and his PowerPoint Media Ministry team for many years, when it comes to leadership, there’s one memory of Jack that I will never forget: 


How to Get Non-Believers Into Your Church


Lifeway Research recently polled thousands of nonbelievers about what it would take to get them inside a church. When I thought about it, the results made perfect sense, but most church leaders never consider these possibilities. Focused on Americans who do not attend church, here’s what they said would draw them into one:


When Creative Leaders Become Institutionalized


I work with creative teams for a living. From media production to communications strategy to coaching through a crisis, I love creative teams focused on helping organizations share their message with the culture. But time to time, I encounter leaders that have become institutionalized. They play it safe, stop taking risks, and look for


The Power of Staying in a Difficult Situation


In the worlds of business, nonprofit, church, and universities there are plenty difficult and frankly terrible places to be. I know people working in situations where they are regularly threatened, criticized, belittled, and ignored. In my experience, it’s not so much about physical violence, but incredibly poor leaders who have no clue how to inspire their team. As a result,


The Main Thing You Need to Know About Fundraising

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So many churches, ministries, and nonprofits struggle with fundraising these days, and there’s no question that in today’s culture, there are many challenges with raising money. So I asked Tim Smith (who’s been involved in donor development for a long time, and today is the Chief Development Officer of The Museum of the Bible in Washington, DC.) what he considers the “main thing” when it comes to fundraising. Here’s his reply:


How to Maximize Volunteers

The Lifeblood of a Church, Ministry, or Nonprofit


One of the biggest challenges many of our clients face is maximizing their volunteer teams.  Some have just given up and don’t use them at all.  However, no matter how big your organization, you can stretch your resources and impact by bringing on motivated volunteers.  I asked Dan Wathen, our Executive Producer at Cooke Pictures about it because he’s been a church media director and knows just how effective great volunteers can be for an organization.  When it comes to creating a great volunteer team, here’s Dan’s suggestions:


The Biggest Mistake Church Leaders Can Make

 Don't Try to Be All Things to All People


Since writing my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I’ve had the opportunity to meet a number of experts in the field who have significant things to say to church leaders about the power of a great brand.  One of those experts is Denise Lee Yohn, author of the book “What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest.”  I asked Denise if she could share one message with pastors and ministry leaders today, what would it be?  Here’s her answer.  It’s counter-intuitive for many, but from my experience, worth considering: