The News Media and America’s Polarization

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Many are saying the recent election was the most polarizing in American history. While it can be argued that numerous elections throughout the history of our country have been remarkably nasty, there’s one element today that will make it more difficult than ever (maybe impossible) to unify this country:

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The Power of Public Relations

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A lot of pastors and ministry leaders ask me about Public Relations – does a church, ministry, or non-profit need it? They’re also concerned about getting positive news coverage, or eventually landing a big platform like CNN, Fox News, or The Today Show.  Back in 2006, the New York Times did an in-depth story on A. Larry Ross – who’s handled public relations for major ministries all the way back to Billy Graham. If you’re a ministry leader and have questions about the value of positive public relations, it’s worth a read…

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The Truth About Journalists

Confessions of a Former Reporter

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Today I found some notes from an old article in Public Relations Tactics that I thought worth posting.  In today’s world, where journalism seems to have lost it’s compass, and it’s more like marketing that actual reporting, we all wonder how journalists look at the world.  Here’s some interesting insight to keep in mind – especially if you get a call from a reporter.  According to the author, here’s the true and false of that world:

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The 10 Keys To Shooting A Great Video Interview

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Some marketing experts are calling this year “The Year of Online Video.” It’s becoming one of the most popular and effective ways to tell the story of products, organizations, and ideas. 2-4 minute videos can be powerfully compelling ways to tell a story, but in many cases, when they involve interviewing people, they fall flat. Interviews with fascinating people can be the key to many successful video presentations, but most video interviews are boring, without emotion, and pointless. Here’s 10 keys to shooting more effective interviews – the kind of interviews that get a response from viewers:

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In Media Programming, Are Male or Female Narrators More Effective?

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I get a lot of questions about using male versus female voices in media productions. Largely because there are some terrific female narrators out there, and yet most videos, commercials, news, and other media seem to be dominated by male voices. Does it matter? I’ve asked many direct response producers, because DR is a genre that needs results right away. That includes infomercials, fundraising programming, donor development media, and most of religious media. It’s a place where you can measure results quickly, and Direct Response writers and producers have always told me

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A Great Idea for Getting News Coverage

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Here’s one of the most effective ways to get noticed by local media and generate positive press coverage:  Take a reporter out to lunch.  That’s right. Simple as that. Chances are in your town, you have newspaper, radio, or TV reporters who cover the subject you’re involved in. If you’re a pastor or ministry leader, someone’s covering the religious beat. If you’re a musician, writer, or artist, some reporter is covering the culture, media, or entertainment beat. There’s business and sports sections in every local paper. Whatever you do for a living, chances are, the local news outlets are covering it. We spend endless hours complaining that we don’t get coverage for our new album, movie, ministry outreach, product launch, or whatever – when the truth is,

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